Sample: Center Column Banner Ad
The OralLongevity™ initiative is a multi-faceted three-year campaign aimed at addressing the oral health needs of older adults. Launched in September 2007, the campaign is made possible through a grant from GlaxoSmithKline Consumer Healthcare (GSKCH) which has partnered with the American Dental Association (ADA) and the ADA Foundation (ADAF) to create educational resources and innovative programs targeting the special oral needs of an aging population.
According to the U.S. Administration on Aging, the population of Americans older than 65 years is expected to double to about 71 million by 2040. What’s more, the population of Americans older than 85 years is expected to increase to 9.6 million by 2030.
A growing percentage of these adults are semi-dependent. The OralLongevity resources are designed to support the dental profession by assisting older adults and their caregivers in maintaining oral health for life. More information and program materials can be found in the Educational Resources section below.
As people live longer and retain more natural teeth, the complexity of their treatment increases. Geriatric dentistry includes, but is not limited to, the diagnosis, treatment and prevention of caries and periodontal disease, as well as oral mucosal diseases, head and neck pain, salivary dysfunction and impaired chewing, tasting and swallowing. For research and clinical articles focused specifically on treating these conditions in older adults, visit the Research and Clinical Publications section below.
Articles on topics related to OralLongevity frequently appear in ADA publications. Links to these articles are available under In the News. Copies of press releases related to OralLongevity that have been issued by the ADA are also found in this section.
For local outreach and publicity, a sample press release that can be customized by the dental professional is available under Support Tools. Additional tools for use in conjunction with OralLongevity educational activities can be found in the Support Tools section.