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Frequency Discount Rates

Earned rates are based on frequency. Space purchased by a parent company and subsidiaries can be combined for compilation of earned rate.

Frequency discounts are guaranteed throughout contract; however, rates are subject to change per calendar.

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Combination Rates

Advertisers can combine their schedule in JADA with a schedule in the ADA News to earn a lower rate.

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Agency Commissions

15% agency commission when negatives are provided. No cash discount.

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Payment Terms

Net 30 days. Bills are rendered within 1 week after the issue has been mailed. Any advertiser whose account is more than 90 days past due may not advertise in the current issue or any future issue unless the account is paid in full. Any accounts 90 or more days past due are subject to collection. In the event of nonpayment, the publisher reserves the right to hold the advertiser and/or advertising agency jointly and/or separately liable for the monies that are due and payable to the publisher. Insertion orders generated by advertising agencies containing payment disclaimer clauses will not be acknowledged. Cancellations after the published closing date will not be accepted, and the advertiser is liable for the cost of scheduled advertisement.

The publisher reserves the right to decline acceptance of any advertisements for which prepayment has not been received on or before the material deadline.

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General Rate Policy

Publisher covenants that published rates are uniform to all advertisers. Advertisers will be charged for composition of ads, stripping and film negative production.

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Advertising Standards

All advertised products must conform to the official published standards of the American Dental Association. It is required that copy for new advertisements or new products be submitted at least 10 working days before deadline to allow time for Association review. A copy of the ADA Advertising Standards is appended to this rate card.

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Shipping Instructions

Send all film, mechanicals, art instructions, etc., and direct questions regarding complete shipping instructions and the quantity required to:

Gilbert Munoz
Senior Director, Advertising & Production Services
211 East Chicago Avenue
Chicago, IL 60611-2678
Tel. 1-312-440-2783
Fax: 1-312-440-2550
E-mail: Gilbert Munoz

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Insertion Order Form

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Contact Information

Allen L. Schwartz
Director of Sales, Western Region
10225 NW Brentano Lane
McMinnville, OR 97128
Tel. 503-472-8614
Fax 503-961-0445
E-mail Allen Schwartz
Jim Shavel
Director of Sales, Eastern Region
1554 Surrey Brook Court
Yardley, PA 19067
Tel. 215-369-8640
Fax 215-369-4381
E-mail Jim Shavel
National Headquarters
Gilbert Munoz
Sr. Dir., Advertising
   & Production Services
Publishing Division, ADA
211 East Chicago Avenue
Chicago, IL 60611-2678
Tel. 312-440-2783
Fax 312-440-2550
E-mail Gilbert Munoz 

Michelle Boyd

Manager, Advertising Sales
Publishing Division, ADA
211 East Chicago Avenue
Chicago, IL 60611-2678
Tel. 312-440-2740
Fax 312-440-2550
E-mail Michelle Boyd

Recruitment & Classifieds
Russell Johns Associates
Tel. 877-394-1388
Fax 727-445-9380
E-mail Russell Johns Associates

Recruitment and Classified Advertising

The ADA offers many recruitment and classified advertising opportunities both in print and online. Visit the Classified Advertising Information page to learn more.

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