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ADA publications offer you a host of marketing solutions to reach potential buyers at little or no additional cost. Gain more valuable ad exposure among key decision makers with several unique incentives.

Advertising Research

A free Hagen advertising readership study is available to full-page advertisers in the March issue of JADA. You will receive a report that provides timely information on your ad's exposure, cost per sales contact, readership scores and comments from influential dentists with high patient volume.

March        January 24

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Product News Section

Maximize your ad exposure with a free product release in the Product News section of JADA and/or ADA News. With each ad page you reserve in JADA and/or ADA News, you earn a free product showcase listing, highlighting any new product or service you want to feature. Your advertisement in JADA and/or ADA News will not only increase the high-level visibility of your ad, it will also spotlight your products and services and get them talking about you!

(Issues vary for free product listings. Contact your ADA sales representative for complete details.)

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Online Advertising

Banner Ads: Reach your most qualified prospects with banner ads, links and sponsorships that are available for placement on highly visible pages throughout Advertisers can purchase banner ads that run for an entire year. It's the perfect mix for your advertising campaign.

(Contact your ADA sales representative for special offers.)

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Bonus Circulation Issues

Seven times each year, ADA News is sent to more than 32,000 additional dentists beyond its regular circulation. That's a 27% circulation bonus offered to you free of charge. Take advantage of this no-cost bonanza, and thousands more dentists—potential customers—will see your ad. It's an ADA News exclusive.

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Pre-show Issues

Major dental trade shows are key elements in nearly all dental market plans. Pre-sell your product or service by advertising in the ADA News pre-show issues, timed to hit the dentist's desk just before the largest dental meetings each year. See the ADA News rate card for bonus and pre-show circulation issues and closing dates.

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ADA Vendor Showcase

If you’re looking for more ways to attract new customers, the ADA Vendor Showcase is just the place to be. Updated monthly, the ADA Vendor Showcase is a service for members to receive special dental product offerings, discounts, rewards and survey requests, all provided via email from the ADA.

With your ad placement in JADA and/or ADA NEWS, you will receive a free logo listing in the Vendor Showcase, and the opportunity to promote your special discounts, and new promotion offerings.

(Contact your ADA sales representative for complete details.)

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Marketing Services


  • JADA and ADA News offer polybag capability to ensure prompt delivery of your product brochures. All proposed polybag material is subject to custom quote.

JADA Supplements:

  • ADA Publishing welcomes editorial supplements to JADA that may be single or multi-sponsored by industry. For additional information, contact your ADA sales representative.

Custom Reprints:

  • Maximize your ad exposure and boost sales with JADA article reprints. ADA Publishing offers a custom reprint service. Handsomely bound, our high-quality reprints can make the difference at your next conference or sales meeting. We have expanded the available reprint products. To order reprints, contact the ADA Publishing Production Department.

Direct Marketing Resources:

  • Take advantage of the ADA database and high-quality lists of association members, nonmembers, dental students and other dental professionals to further enhance your marketing communication programs. The following ADA Database Licensees can help you create a list that will best suit your marketing needs:

MMS, Inc.
185 Hansen Court, Suite 110
Wood Dale, Illinois 60191
1-800-633-5478 Link opens in separate window. Pop-up Blocker may need to be disabled.

Hippo Direct
34472 Summerset Drive
Solon, Ohio 44139
1-440-519-0730 Link opens in separate window. Pop-up Blocker may need to be disabled.

Direct Medical Data
2340 River Road, Suite 408
Skokie, Illinois 60077
1-866-436-3328 Link opens in separate window. Pop-up Blocker may need to be disabled.     

5 Audrey Place
Fairfield, New Jersey 07004