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New Web Site Design Unveiled by the American Dental Association

Enhanced for easier access to comprehensive, online oral health information

Contact Information:

Telephone: 312-440-2806
E-mail: mediarelations@ada.org (Journalists) or Contact ADA (All Others)

CHICAGO, April 7, 2010— After a year and a half of extensive research, planning and design, the American Dental Association today announced the unveiling of its new, enhanced Web site, ADA.org, encompassing the latest elements of Web-development technology. "The new ADA.org represents the collective input from our members and the public and provides enhanced navigation tools for easier access to the wealth of oral health information we have online," said Dr. Ronald L. Tankersley, ADA president. "This information includes tools needed for practice management and continuing education as well as news about the latest developments in oral health care."

Source for professional information; enhanced Find-a-Dentist feature
ADA.org is the dentist's source for professional oral health information. For example, under the tabs:
  • "Professional Resources," members will find an updated Member Center with a dental practice hub that includes tips and tools to thrive in challenging economic times. An enhanced Find-a-Dentist feature, with updated profile information and photos, will also enable colleagues and patients greater opportunities to connect with them. 
  • "Education and Careers" includes information about licensure and education and online CE opportunities. 
  • "Science and Research" features evidence-based dentistry resources and dental standards.
  • "Advocacy" addresses the ADA’s advocacy efforts on behalf of the dental profession on Capitol Hill and in state capitols across the country.

Many ADA members refer patients to ADA.org for oral health information. Housed under "Public Resources", the redeveloped site will continue to offer news and extensive information on hundreds of dental topics, ranging from basic dental care to baby’s first tooth to gum disease to tooth whitening. These topics also include an extensive video collection of various oral health subjects. The public also will find the site easier to navigate, making it more effective and easier for consumers to obtain needed oral health information.

"Refinements to ADA.org will continue as we build on our efforts to make our general and proprietary oral health information easily attainable for ADA members," added Dr. Tankersley. "This will assist members in offering the highest level of patient care and maintaining thriving practices."

About the American Dental Association

The not-for-profit ADA is the nation's largest dental association, representing 157,000 dentist members. The premier source of oral health information, the ADA has advocated for the public's health and promoted the art and science of dentistry since 1859. The ADA's state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer dental care products. The monthly The Journal of the American Dental Association (JADA) is the ADA's flagship publication and the best-read scientific journal in dentistry. For more information about the ADA, visit www.ada.org. For more information on oral health, including prevention, care and treatment of dental disease, visit the ADA’s consumer website www.MouthHealthy.org.