Join ADAMember Log In

Onsite registration 8:15am 
 Breakfast 8:15am
Opening Remarks 8:30am
Course Begins 9am
Lunch 12pm
Course End 4pm
Architectural Cruise 6pm

Friday Courses (Select One)

Image: Headshot of Dr. Samuel Low
Successful Management of the Periodontal Patient
Samuel B. Low, DDS, MS, Med

Friday- June 25, 2010
9am - 4pm
Full-day course (6 CE units)

Dr. Samuel Low is a professor of periodontology and associate dean for Faculty Practice and Continuing Education at the University of Florida College of Dentistry. He maintains a practice of periodontics and is an advisory faculty member to the L.D. Pankey Institute. Disclosure: No relative financial relationships to disclose

The decision-making process in establishing periodontal therapy requires both the assessment of patient needs and personnel requirements. Thus, incorporating quality periodontal care in the time-efficient dental practice creates a unique challenge to the therapist.

The participant will be able to:

  • Standardize data collection in a time effective manner to enhance effective decisions
  • Empower the dental hygienist beyond the "prophy" through power driven instrumentation
  • Delegate to all team members for quality control and efficiency
  • Develop treatment plans for perio/restorative care by assessing the prognosis for abutments
  • Evaluate treatment responses and making decisions relative to recare systems and referral relationships

Image: Headshot of Janet A. Yellowitz
Managing Older Adults in Your Practice
Janet A. Yellowitz, DMD, MPH, FASGD, DABSCD

Friday-June 25, 2010
9:00am - 4:00pm
Full-day course (6 CE units)

Dr. Janet Yellowitz is the director of Geriatric Dental Programs at the University of Maryland Dental School.  She was the president of the Special Care Dentistry Association (2008-2009), and the past-president of the American Society for Geriatric Dentistry (ASGD). 
Disclosure: No relative financial relationships to disclose

Older adult dental patients are a unique, heterogeneous group of individuals, often presenting with complex medical and cognitive conditions.  Providing care to older adults can be easily facilitated with appropriate knowledge and skills.  Key topics will include approaches to optimally address: age-related physical changes, recognizing and working with those with cognitive impairments and ensuring good quality care to older adults.

The participant will be able to:

  • Identify easy techniques to improve the outcome of an older adults' dental visit.
  • Identify the impact of age-related physical and cognitive changes to older adults' perception of oral health.
  • Identify ways to recognize signs and symptoms of cognitive loss.
  • Identify management and treatment modalities when treating adults with cognitive changes.
  • Discuss approaches to ensure improved oral health to future elderly dental patients.

Return to Top

Saturday Courses (Select One)

Image: Headshot of Ben Bernstein PhD
Your Team is Your Greatest Asset
Ben Bernstein, PhD

Saturday-June 26, 2010
9:00am - 12:00pm
Half-day course (3 CE units)

Dr. Ben Bernstein is a psychologist specializing in stress reduction.  A successful performance coach with 27 years of experience, Dr. Bernstein has developed a stress reduction model which is attracting increasing attention in the field of dentistry.
Disclosure: No relative financial relationships to disclose

A high-performing team is your greatest marketing asset. Your team can make or break the way you and your practice are perceived in the community. With the dentist as its leader, a strong team creates sustained, enthusiastic relationships with your patients and your referral network.   In this seminar, Dr. Ben Bernstein, gives specific tools for creating a vital and magnetic team.  Drawing on the extensive research in service excellence and sport psychology, Dr. Bernstein will show you how to make your team shine.

The participants will be able to:

  • The five rules for optimal team performance
  • How staff effect patients psychologically and vice versa
  • The practice of appreciation and its impact on team performance
  • Communication skills for challenging situations
  • How to reduce stress to improve customer service

Image: Headshot of Joe Hagenbruch, DMD Image: Headshot of James G. Richeson Jr., DDS
The CODE Workshop
Joe Hagenbruch, DMD
James G. Richeson, Jr., DDS

Saturday-June 26, 2010
9:00am - 12:00pm
Half-day course (3 CE units)

Dr. Hagenburch is a general dentist and graduate of Washington University School of Dental Medicine.  He was appointed to the Council on Dental Benefit Programs in 2006 serving as chair of its Subcommittee on the Code, as an ADA representative to the Code Revision Committee and served as Council chair for 2008-2009.
Disclosure: No relative financial relationships to disclose
Dr. Richeson, graduated from Georgetown University School of Dentistry in 1980.  He has been in general practice since 1981.  Dr. Richeson is a past president of the D.C. Dental Society and the Academy of General Dentistry (AGD).  As an officer of AGD, Dr. Richeson had considerable experience with dental benefit programs, dental coding systems and quality assessment methodologies as well as cross coding. Disclosure: No relative financial relationships to disclose

The Code on Dental Procedures and Nomenclature (CODE) enables you to maintain complete patient records, efficiently prepare claims, and receive timely reimbursement for services rendered. This workshop is crafted for dentists and their staff, is an intensive interactive session that features coding scenarios arising from actual clinical cases.

The participant will be able to:

  • Understand the code's history, structure and revision process
  • Identify changes and how to use new, revised and continuing procedure codes
  • Understand differences in dental claim and medical claim completion
  • Recognize possible code misuse by third-party payers
  • Communicate effectively with all third party payers and patients

Image: Headshot of Lilian Obucina, DDS, JD
Ethics and the Law
Lillian Obucina, DDS, JD

Saturday-June 26, 2010
9:00am - 12:00pm
Half-day course (3 CE units)

Dr. Obucina graduated from Northwestern University Dental School and practices dentistry and law in Chicago, Illinois.
Disclosure: No relative financial relationships to disclose

Using specific practice examples in the areas of staff employment, advertising, patient billing and interaction with fellow dental colleagues, various ethical dilemmas are presented to the course attendees. Participation and questions are encouraged from attendees in exploring ethical and often legal, implications in these practice dilemmas.

The participant will be able to:

  • Be aware of common ethical dilemmas in the areas of staff employment, advertising, patient billing and interaction with fellow dental colleagues
  • Be able to apply the Principles of Ethics and Code of Professional Conduct when faced with ethical dilemmas in staff employment, advertising, patient billing and interaction with fellow dental colleagues
  • Be aware of differences in ethical and legal standards of conduct

 Return to Top

Continuing Education Credits

Registration includes the selection of 2 seminars and 1 free ADA CE Online Course, (visit  to preview course listing). Participants attending both days of the conference can earn up to 10 CE Credits, including 1 free CE Online course. Only 1 course may be selected for each day of attendance. Promotion codes used to redeem the free CE Online course will be made available at the conference. CE Verification letters will be distributed at the conference. Instructional methods may include lectures, group discussions, audiovisual materials and self- instructional activities. All course evaluations forms will be collected at the end of the day.

IMAGE: ADA Continuing Education Recognition Program logoThe American Dental Association is an ADA CERP-approved provider of continuing education. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

Return to Top

For questions regarding the conference, contact ADA Seminar Series at 800-621-8099 x 2908 or e-mail: