Endorsement Criteria

How do we select resources for our Members?

By continually evaluating them against four key criteria. You can be certain that every company endorsed by ADA Business Resources:

• Offers ADA Members preferred pricing 
  Each provider must deliver special pricing and a unique value proposition to our Members.
• Solves a proven member need
  There is a clear and proven member need for this product and service among a significant portion of Members, measured by an existing customer base or Member research. 
• Is an industry leader
  We only extend our endorsement to companies that are competitive in the marketplace, fiscally sound and available to dentists nationwide.
• Holds a higher service standard
  The companies we select deliver customer support Members expect and deserve, with our staff acting as your advocate.
• Supports the ADA's mission
  Like the ADA, the companies we select are committed to helping dentists maintain a positive and productive practice environment.