The American Dental Association's emails are produced and distributed on the Windows operating system with HighRoad Solutions, an HTML-based email program and supporting database. The ADA reserves the right to alter these styles for clarity and to match our e-publication style guide. To ensure a high quality email marketing campaign, the following guidelines for submission of electronic content must be followed:
Content must be submitted electronically. The ADA will also not accept any type of video or audio files for Vendor Showcase emails.
All artwork for Vendor Showcase emails must be received 15 business days prior to the distribution date. This allows the ADA adequate time for legal, creative and policy review. Receipt of files after the 15-day deadline may cause your Vendor Showcase email to go at a later date, or be removed from the schedule.
Electronic graphic file formats
File formats must be accessible using Adobe Create Suite 5.5, including:
Electronic media file format
- The ADA does not except any video or audio files associated with Vendor Showcase email messages
Image quality/DPI and color formats
All image files must be a minimum resolution of 72 dots per inch (dpi) in RGB color format.
All final artwork (layout, images and copy) must be set to 520 pixels wide, by a maximum of 1,500 pixels in length.
The ADA recommends resizing images accordingly to ensure image legibility and clarity.
If artwork is set to a width other than 520, the ADA reserves the right to resize any and all artwork in accordance with our template suite.
A plain-text file of the ad is required.
Hyperlinks and client pages
All linked and relevant product landing pages must be completed and available for review at the time artwork is supplied Vendor Showcase emails.
- Images, Web links and other dynamic content within copy must be indicated accordingly.
Reporting & analytics
S&S Media will provide top-level analytics and reporting for each Vendor Showcase email promotion, including:
- Open rates
- Click-through/interaction rates
- Attrition rates