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The American Dental Association and PopCap Games Announce Campaign Offering Tooth-Friendly Alternative to Sugary Halloween Treats

Dentists & Video Game Developer Launch "Stop Zombie Mouth," Raising Awareness for Oral Health Through Fun Program Featuring Hit Video Game Plants vs. Zombies™

September 10, 2012

Contact Information:
Telephone: 312.440.2806
Email: mediarelations@ada.org (Journalists) or Contact ADA (All Others)

SEATTLE, Washington—September 10, 2012— The American Dental Association (ADA), the leading source of oral health-related information, and PopCap Games, a leading digital games creator and a division of EA, today announced a joint campaign aimed at encouraging good oral health among U.S. children and their parents. Kicking off today, the "Stop Zombie Mouth" campaign will continue through Halloween, and will feature PopCap's family-friendly hit video game, Plants vs. Zombies™ as a tooth-friendly alternative to candy. PopCap will give away millions of copies of the game, more than a million free packs of game-inspired trading cards, and other themed items with tips to keep teeth healthy, brought to life by the title’s beloved "fundead" icons as well as new characters created just for the campaign.

Parents and other adults who host trick-or-treating children on Halloween can obtain the free game coupons (redeemable for the full PC/Mac edition of Plants vs. Zombies) via participating ADA member dentists nationwide or by downloading them from Stop Zombie Mouth. The coupons, trading cards and other themed materials are designed to raise awareness of the importance of kids' oral health in addition to providing a fun alternative to sugary treats on Halloween night.

"Tooth decay is five times more prevalent than asthma and results in more than 51 million hours of missed school each year. Diet plays an important role in oral health. Too much sugar can lead to cavities down the road, which is why the ADA is proud to team up with PopCap on the 'Stop Zombie Mouth' campaign," said Dr. William Calnon, president of the ADA.

"Tooth decay in children is almost entirely preventable," said Dr. Jonathan Shenkin, ADA spokesperson on pediatric dentistry. "Brushing twice a day with fluoride toothpaste and eating a balanced diet can lead to improved oral health and improved overall health. Working collaboratively, we can educate whole families in a fun way about the importance of proper oral health habits."

"We at PopCap have been interested in the potential for video games to provide benefits beyond entertainment for many years," said John Vechey, PopCap co-founder and franchise studio director at PopCap. "We're passionate about the very important cause behind the 'Stop Zombie Mouth' campaign and proud to be highlighting yet another positive effect that games can have on society."

"We usually buy and give away a small mountain of candy at Halloween," said Liza Geonie of Northport, NY, who plays Plants vs. Zombies with her 5-year old son. "Now we’ll be presenting trick-or-treaters with a choice: a piece of candy or a free video game. We feel great about giving kids a healthier option that's a ton of fun, and we’re planning on buying MUCH less candy this year!"

About the ADA

The not-for-profit ADA is the nation's largest dental association, representing 159,000 dentist members. The premier source of oral health information, the ADA has advocated for the public's health and promoted the art and science of dentistry since 1859. The ADA's state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer dental care products. The monthly The Journal of the American Dental Association (JADA) is the ADA's flagship publication and the best-read scientific journal in dentistry. For more information about the ADA, visit ADA.org. For more information on oral health, including prevention, care and treatment of dental disease, visit the ADA's consumer website MouthHealthy.org