The American Dental Association Joins Retro Craze with Flashback Tooth Day
September 18, 2013
Email: firstname.lastname@example.org (Journalists) or Contact ADA (All Others)
CHICAGO, Sept. 18, 2013 — The American Dental Association (ADA) is jumping on the retro bandwagon by launching its own spin on the “Throwback Thursday” social media trend by posting public service announcements from the 1960s through the 1980s for Throwback Tooth Day.
The ADA’s newest campaign highlights its wealth of classic tooth tips on MouthHealthy, the ADA’s consumer website, and its YouTube channel. In addition, the ADA promotes Throwback Tooth Day (#TBT) on Facebook and Twitter.
“These retro videos are fun to watch and help teach people about how important it is to take care of their dental health,” said Dr. Ruchi Sahota, an ADA spokesperson and general dentist in Fremont, Calif. “They also showcase the ADA's longtime commitment to improving mouth health then and now.”
As the featured videos roll out, the campaign will not only highlight the ADA’s public service announcements, it will also focus on targeted themes including Halloween videos featuring Clown Smiles, family nutrition videos during football season and a video warning of the dangers of smoking.
The #TBT campaign directs consumers back to MouthHealthy.org for the latest dental health care information from the ADA.
Editor’s Note: Reporters are invited to follow the ADA on Twitter @AmerDentalAssn
About the ADA
The not-for-profit ADA is the nation's largest dental association, representing 161,000 dentist members. The premier source of oral health information, the ADA has advocated for the public's health and promoted the art and science of dentistry since 1859. The ADA's state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer dental care products. The monthly The Journal of the American Dental Association (JADA) is the ADA's flagship publication and the best-read scientific journal in dentistry. For more information about the ADA, visit ADA.org. For more information on oral health, including prevention, care and treatment of dental disease, visit the ADA's consumer website MouthHealthy.org