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Crest 3D White Glamorous White Whitestrips to Receive ADA Seal of Acceptance

June 19, 2017

Contact Information:
mediarelations@ada.org

CHICAGO – The American Dental Association (ADA) today announced the Crest 3D White Glamorous White Whitestrips as the only home-use tooth bleaching product to receive the ADA Seal of Acceptance.

The ADA Council on Scientific Affairs in May accepted Crest 3D White Glamorous White Whitestrips based on the finding that the product is safe and effective in whitening natural teeth when used according to the manufacturer’s instructions. In 2016 the Council developed rigorous requirements for both safety and efficacy in this new category.

“Crest 3D White Glamorous White Whitestrips clearly met these requirements and were awarded the ADA Seal of Acceptance, assuring consumers that this product is both safe and effective for home-use tooth bleaching,” said John Dmytryk, D.M.D., Ph.D., chair of the Council on Scientific Affairs Seal subcommittee.

The Whitestrips mold to the shape of teeth and come off cleanly, according to the P&G Crest website, and are recommended by the company for use once a day for 30 minutes.

“We want people to know that our whitening technology has been thoroughly vetted by a trusted third party for dental professionals and users alike,” said Paul Sagel, P&G research fellow and Crest Whitestrips inventor. “When it comes to whitening, there can be some misunderstanding around how effective and safe whitening treatments are to the user. We hope having the ADA Seal will provide users even more clarity and confidence in their whitening choice with Crest 3D White Glamorous White Whitestrips."

For more information about the ADA Seal program, visit ADA.org/Seal. For more information on teeth whitening, visit MouthHealthy.org.

Editor’s Note: Reporters are invited to follow the ADA on Twitter @AmerDentalAssn

About the ADA

The not-for-profit ADA is the nation's largest dental association, representing 161,000 dentist members. The premier source of oral health information, the ADA has advocated for the public's health and promoted the art and science of dentistry since 1859. The ADA's state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer dental care products. The monthly The Journal of the American Dental Association (JADA) is the ADA's flagship publication and the best-read scientific journal in dentistry. For more information about the ADA, visit ADA.org. For more information on oral health, including prevention, care and treatment of dental disease, visit the ADA's consumer website MouthHealthy.org

About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.