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Quitline calls double after ad campaign launch

April 06, 2012

By Craig Palmer, ADA News staff

Atlanta—Calls to the 1-800-QUIT-NOW tobacco cessation quitline more than doubled two weeks after the Centers for Disease Control and Prevention launched a Tips from Former Smokers advertising campaign, the public health agency reported.

Call volume rose from 14,437 calls for the period Monday, March 12 - Sunday, March 18, to 33,262 calls for the period Monday, March 26 - Sunday, April 1, CDC said. Tips from Former Smokers ads were launched March 19 and will run for at least 12 weeks on television, radio and billboards, online and in theaters, magazines and newspapers nationwide. The campaign features stories of former smokers living with smoking-related diseases and disabilities.

The American Dental Association offers information at ada.org on the national network of tobacco cessation quitlines, including 1-800-QUIT-NOW and other smoking and tobacco cessation resources. A quitline is a tobacco cessation service available through a toll-free telephone number. Callers can speak with a counselor to receive help with quitting smoking, informational materials and referrals to other sources.

Dentists and dental professionals can help their patients quit, the ADA website says. The site includes oral health education videos for dentists and patients.