By Jean Williams, ADA News staff
Social media is proving pivotal in how patients find and evaluate dentists. The ADA has published a new e-book to help dentists master their use of social media networks to promote their practices.
“The ADA Practical Guide to Social Media Planning” (J054D) is downloadable in PDF format. It is $9.95 for members and $14.95 for nonmembers.
The first edition guide is a resource that can be useful to both beginner and experienced social media users. The guide provides tutelage on using social media with existing communications and marketing plans. It also includes: