Member Value and Loyalty Survey on its way
September 12, 2012
The ADA wants to learn more about members’ tripartite membership experience.
A large-scale study is under way that customizes questions for most constituent dental associations. Invitations to participate in the survey were sent via email and mail to a number of member dentists. Those responding by Nov. 1 will be entered to win one of two $500 American Express gift cards.
The survey’s goals are to measure tripartite member value and loyalty within a number of areas, including general product/service benefits, advocacy, print/electronic publications, websites, public communications, scientific issues and resources, and the quality of service provided to members. Many constituent dental societies took advantage of the opportunity to customize the survey received by their members.
Participation is voluntary, but responses are extremely important. If you have received a survey invitation, please take a few minutes to help us learn more about your membership experience.