'Stop Zombie Mouth' campaign heats up
September 17, 2012
By Karen Fox, ADA News staff
The zombies are here!
Just in time for Halloween, the ADA’s “Stop Zombie Mouth” campaign is in full swing with members already placing orders for trading cards to distribute in October.
The Association is partnering with PopCap Games, makers of the popular “Plants vs. Zombies” video game, for the campaign to improve oral health habits among children and their families. For many, “Stop Zombie Mouth” offers a fun Halloween-time promotion that serves as an alternative to sugary snacks. The New York State Dental Association requested 200 kits for statewide events.
“As a pediatric dentist, I am always looking for new ways to educate children about the importance of good oral hygiene,” said Dr. Mary Hayes, an ADA consumer advisor. “This collaboration with PopCap for Halloween allows us a unique way to share tips for improved oral health, including the importance of a balanced diet.”
“Stop Zombie Mouth” kits—free to ADA members—include trading cards with tips to keep teeth healthy and redemption codes for a free Plants vs. Zombies game download. The cards are inspired by the game’s “fundead” characters and others developed for the campaign called the “Putrid Posse.”
There are 50 sets of cards in a box along with a poster and tent card for office display. The kits are free for members but the ADA is charging a nominal shipping fee. Downloadable coupons are also available from Stop Zombie Mouth.
Those attending Annual Session in San Francisco can look for the zombies in the ADA Welcome Center, Oct. 18-20 from 10:30 a.m.-1:30 p.m., and at the Oct. 18 Exhibit Hall Wine-Tasting Reception from 4:30 - 6 p.m. Have your picture taken performing a mock oral screening on a zombie in a dental chair, play a game of Plants vs. Zombies or pick up a “Stop Zombie Mouth” kit to take home.