NASCAR's Greg Biffle races to victory with Give Kids A Smile paint scheme
July 15, 2013
By Stacie Crozier, ADA News staff
Brooklyn, Mich.—Greg Biffle's victory at Michigan International Speedway on Father's Day June 16 capped off a great weekend for the Give Kids A Smile/NASCAR oral health education campaign.
For this race, Greg's No. 16 3M Ford Fusion sported the GKAS logo, and he lauded the program from victory lane.
“It is a pretty special day for us all together,” said the NASCAR star and GKAS ambassador. “We were able to make a lot of kids smile with our Give Kids A Smile car today. It was Emma's first Victory Lane on Father's Day, so that was even more special. This program is great in that it helps teach parents and kids about good dental care for children, and provides education, screenings and treatment for thousands of kids in need each year. It's an honor to be part of Give Kids A Smile and to take them to Victory Lane.”
Father’s Day victory: NASCAR’s Greg Biffle and his daughter show off their smiles before the start of the Quicken Loans 400 at Michigan International Speedway on June 16. Mr. Biffle won the race in his No. 16 3M car that featured a Give Kids A Smile paint scheme.
“It was a great day for the Give Kids A Smile program,” said Dr. Robert Faiella, ADA president. “You can see the enthusiasm that Greg Biffle has for this program and the way he shares that message with fans of all ages is incredibly powerful. The partnership with Greg and with NASCAR helps shine the spotlight on the need for dental care among our underserved children. And the children we connect with through NASCAR learn lifelong smart oral health habits that will truly impact their lives.”
Dr. Faiella joined representatives from the ADA, the Michigan Dental Association, 3M and Henry Schein June 19 to see the GKAS booth in action. About 6,000 fans heard the Ad Council oral health message to brush for two minutes two times a day (2min2x.org) and received ARM & HAMMER Spinbrushes, donated by Church & Dwight.
On June 15, 30 children from the Boys and Girls Clubs of Lenawee County, Mich., spent the day at the track. Not only did they hear a presentation from Greg Biffle and GKAS co-founder, Dr. Jeff Dalin, they received oral health education and goody bags with education materials, floss, toothpaste, Trident sugar free gum, a die-cast model of Greg's No. 16 3M car with the GKAS logo and an ARM & HAMMER Spinbrush.
Smiles: Dr. Robert Faiella, ADA president, left, and Dr. Jeff Dalin, Give Kids A Smile cofounder, right, present NASCAR’s Greg Biffle with the dinosaur teaching tool used at the GKAS/NASCAR dental education booth during race weekend at Michigan International Speedway.
Mr. Biffle and GKAS NASCAR sponsors—the ADA Foundation, Henry Schein Cares, CareCredit and 3M ESPE Dental—are reaching out to race fans during 11 NASCAR race weekends nationwide this season, offering fun family activities and oral health education at the 3M display in the track midways. They expect to reach more than 600,000 people with oral health messages during this season.
“Greg's victory not only brought national attention to his incredible driving skills and the No. 16 3M Give Kids A Smile Ford Fusion car, but also to the critical importance of good oral health and hygiene,” said Michele Penrose, director of Professional Relations for Henry Schein Dental, the exclusive professional products sponsor for the ADA Give Kids A Smile Day program. “All of us at Henry Schein were proud to watch Greg drive home this important message.”
John Stefanick, director of Industry Relations for 3M ESPE, hailed the event as a great success.
Education day: NASCAR’s Greg Biffle meets with kids from the Boys and Girls Clubs of Lenawee County, Mich., during a GKAS/NASCAR dental education event June 15 at Michigan International Speedway. The kids received oral health education and goody bags with education materials, floss, toothpaste, Trident gum, a die-cast model of Greg’s No. 16 3M car with the GKAS logo and an ARM & HAMMER Spinbrush, donated by Church & Dwight. GKAS/NASCAR sponsors include the ADA and ADA Foundation, Henry Schein Cares and 3M ESPE Dental.
“The collaboration between the ADA, Henry Schein Cares, the Michigan Dental Association and 3M ESPE was quite evident during the Michigan NASCAR weekend,” he said, “as all of us came together to man the GKAS booth to educate thousands of race fans with Greg Biffle's endorsement of the Ad Council's message of brushing your teeth twice a day for two minutes. Greg's support for the GKAS program has grown stronger as our NASCAR program has expanded to 11 tracks this year and we were pleased to be a part of his celebration in Victory Lane where he spoke of his No. 16 GKAS car and of the many kids that participated in the weekend activities.”
The next GKAS/NASCAR event will rev up Aug. 23-24 at Bristol Motor Speedway in Bristol, Tenn.
In addition to following Greg's accomplishments on the track, race fans of all ages can put themselves in victory lane with him. Visit give kids a smile to create a photo with Greg Biffle on pit road or with the race-winning trophy in Victory Lane.
For more smart dental tips, visit 2min2x, Mouth Healthy and Facebook.com/GiveKidsASmile.