Lands' End offers tips to promote your dental practice
May 05, 2014
Reinforcing your practice's brand can help build trust, familiarity and widespread recognition of your dental practice in your community, according to Lands' End, the apparel company endorsed by ADA Business Resources.
To help your practice increase visibility, here are some tips courtesy of Lands' End:
• Network in your own backyard: Get to know your neighbors and the professionals in your own community. It's important to be involved with your local Chamber of Commerce and be on the lookout for other business and professional organizations in your area. Many are geared to providing referrals these days.
• Wear your practice's logo outside the practice: Offering your staff apparel with your practice's logo helps everyone feel proud to work in your practice, and wearing the apparel in off hours helps reinforce that image. Create a work "uniform" that suits your professional image, and add a few styles you'd enjoy wearing after work. Take a walk at noon, pick up the kids at school, chat with the delivery team. There are many "off duty" opportunities to increase your profile.
• Get involved in the community: Sponsor local events ranging from a youth group's car wash fundraiser to the city's annual charity race. You'll meet a lot of people who may just become new patients.
Lands' End carries a variety of often-used products that give you the opportunity to get your practice's name in front of more people and keep your name top-of-mind. These include pens, key fobs, mugs and water bottles.
In addition, this spring, Lands' End is featuring new shirts, blouses and tops that can work for any dental practice. New chambray shirts for men and women can provide casual good looks, while the new Active Collection features apparel with more performance features such as breathable, antimicrobial and moisture-wicking fabric.
"Lands' End has so many items that are perfect to say 'thank you' to your dental staff, from totes to luggage to golf bags to grills," said Justin Krbec, manager of strategic accounts at Lands' End.
Until June 13, ADA members are eligible to receive free logo application.
Use promo code ADAFL. ADA members can call Lands' End at 1-800.990.5407.
For more information on Lands' End, visit ada.landsend.com.