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Hermey the Elf, ADA team up to promote oral health literacy

November 10, 2014

Hermey the Elf
He didn’t want to build toys. He dreamed of becoming a dentist.

Now, Hermey the Elf continues to do his part in increasing oral health literacy among children and adults — 50 years after the animated classic “Rudolph the Red-Nosed Reindeer” first aired on national television.

The ADA is featuring Hermey the Elf in an online campaign to help promote oral health literacy, stressing nutrition, dental hygiene and dental visits as key factors in preventing cavities.

Through the campaign, the ADA’s MouthHealthyKids.org will feature free downloadable educational coloring book pages featuring Hermey along with the ADA’s tips for maintaining good oral health. The coloring pages will be available for download through the end of December.

MouthHealthy.org will also include a fun dental health quiz for families and a separate sweepstakes drawing to receive a Rudolph the Red-Nosed Reindeer prize package.

In addition, Hermey was designated a DDG, or Dental Do Gooder, by Dr. Maxine Feinberg, ADA president, for promoting good dental health to his friend Rudolph the Red-Nosed Reindeer and everyone in the North Pole.

“Hermey’s passion for dentistry, coupled with his devotion to helping others feel good about themselves inside and out deserves recognition,” said Dr. Feinberg. “I know Hermey the Elf, DDG, will continue to inspire young people and those who are young at heart to follow their dreams.”

The animated special, “Rudolph the Red-Nosed Reindeer,” tells the tale of how Rudolph and Hermey were initially rejected by their peers for being different, yet they go on to triumph when they show that their differences make them unique and helpful to their community. The program airs Dec. 9 on CBS.

Hermey coloring pages
Coloring Hermey: The ADA is featuring Hermey the Elf in an online campaign to help promote oral health literacy which includes free downloadable educational coloring book pages of Hermey along with the ADA’s tips for maintaining good oral health.