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2015 revisits 2014—no dues increase

October 14, 2014

By Judy Jakush

San Antonio, Texas — The ADA House of Delegates Oct. 14 said "yes" to a 2015 operating budget with $136,077,000 in revenues and $128,271,000 in expenses and income taxes. With the transfer $7.2 million to the Insurance Royalty Reserve, the projected 2015 operating surplus will be $606,087.

They also said "yes" to keeping 2015 national dues at the same level as 2014: $522.

Resolutions passed by House with financial implications totaled $1,143,000. New programs include Res. 101H-2014 that directs the Association to implement a proactive social media campaign and websites to promote to the public the safe, positive effects of optimal water fluoridation.

Following her installation as ADA president, Dr. Maxine Feinberg commended the House for its actions this year. "The House acted very responsibly to ensure that our programs and services align with Members First 2020, our 2015-19 Strategic Plan," she said. "I am also very pleased that our House actions are focused on member success. These actions also reflect the fact that we are using data to drive our decision-making, whether it's about a social media campaign on fluoridation or our Power of Three efforts.

The Power of Three campaign has allowed more meaningful conversations among the local, state and national ADA organizations to work together to improve the member experience, to offer higher value benefits and superior member service through investments of resources.

Dr. Ron Lemmo, ADA treasurer, in addressing the House during the meeting, noted the challenge of reversing market share trends in membership. "Our financial position has improved dramatically over the past couple of years, yet the ADA has been challenged annually by falling membership market share which is the single most critical need for the ADA and is reflected in the focus of the new Members First 2020 strategic plan.

"As a result of a strong reserve position, a surplus budget, and less dependence on dues," continued Dr. Lemmo, "we are positioned to have the resources available to deliver programs and initiatives that enhance member value and address our declining market share. As part of this effort, the ADA also recognizes its important role of working with state and local components to deliver member value through the Power of 3, and the ADA has invested in a major transition that engages our stakeholders across the Association to enhance our member's experience.

He enumerated these 2014 achievements to the House:

  • Net income reached a record of $ 17 million in 2013.
  • No dues increase proposed for second year in a row.
  • Operating reserve fund at 73 percent of annual operating expenses.
  • New reserve funds for building maintenance and insurance royalties.

Dr. Carol Gomez Summerhays, ADA president-elect, also pointed to the financial stability of the Association. "The ADA is getting stronger, and we are in great financial shape. We are really in a position to make a lot of changes over next two years. I very much look forward to working with everyone throughout the country."

She said the delegates were very focused this year on member value. "It was a very efficient and collegial House of Delegates, " she said. The future is going to be great — I keep saying that, but I also add that I didn't say it would be easy. But it is going to be great.