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ADA president points students to ethics contest

July 01, 2015

By David Burger

Screenshot of Dr. Feinberg promoting the 2015 Student Ethics Video Contest
ADA President Maxine Feinberg taped a video promo for the 2015 Student Ethics Video Contest that is posted on YouTube.

The YouTube spot serves as a reminder that the ADA Council on Ethics, Bylaws and Judicial Affairs is currently accepting entries for this year's Student Ethics Video Contest. The deadline to submit entries is July 31.

"The American Dental Association has a 150-year-old Code of Ethics," Dr. Feinberg says in the video. "For a century and a half, it's been our moral compass – our North Star – and it guides everything we do. I graduated from dental school 35 years ago, and every day it's my goal to earn and maintain my patients' trust by abiding by this code. Students, we'd love to see what you can do."

Since 2010, CEBJA has annually sponsored the contest to draw student attention to the ethical dilemmas that dental students and professional dentists may encounter and to provide an exercise focusing on appropriate responses based on the ADA Principles of Ethics and Code of Professional Conduct. This year, the contest will include a second competitive category, created for videos that promote patient safety through ethical treatment. A grand prize and an honorable mention award will be available for each category.

The new category is the result of the participation and support of CNA in this year's Student Ethics Video Contest.

The contest is open to degree-seeking students at, or new graduates of, any ADA-accredited dental school who are 18 or older and U.S. citizens. Entrants must also be ADA student members or members in good standing of the American Student Dental Association.

To qualify, videos should be no more than four and a half minutes and must portray the application of one or more principle, code or advisory opinion contained in the ADA Principles of Ethics and Code of Professional Conduct. To be eligible in the new category, the video should focus on ethical treatment promoting or enhancing patient safety and treatment outcomes.

CEBJA will announce the winners at the ADA 2015 – America's Dental Meeting in Washington, D.C. For more information, contest rules and entry forms, contact Earl Sewell at sewelle@ada.org or access the link on ADA.org.