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ADA House of Delegates approves campaign to boost utilization

October 25, 2016

By Judy Jakush

Denver — The ADA House of Delegates Monday approved a three-year targeted program aimed at motivating patients to visit the dentist.

Delegates also gave their OK to a $133 million budget for 2017 and approved a $10 dues increase, bringing national active members' dues to $532 in 2017.

The three-year initiative, "Drive Utilization of Dental Services for ADA Members" includes upgrades to Find A Dentist on ADA.org as well as paid search for Find A Dentist, national digital advertising and content marketing as well as the availability of matching support to state and local dental societies to localize the initiative.

Members will also be able to use tools for marketing their practices and talking to their patients. These will include customizable digital and social assets, print materials and other resources specifically developed for member use.

Resolution 67H-2016 also directs that the Council on Communications to submit annual status updates to the House of Delegates for the duration of the campaign.

Dr. Gary Roberts, installed as ADA 2016-17 president Monday, said this measure will be a "huge benefit" for members. The House agreed to fund the first year with $6 million from reserves and will evaluate how to continue funding the initiative in 2017. "Members will have a year to see how it works and see what benefit there is," he said.

ADA President-elect Joseph Crowley agreed the program was a key action of the House. "It is one of the most exciting things that happened because it will help members with the busyness issue by educating patients and motivating them to seek the care they want and deserve.  That resolution speaks clearly that we are changing the way we do things to help our membership."

"In addition to Res. 67H-2016," noted ADA Treasurer Ronald Lemmo, "the House approved $465,000 of programs representing member value. A $10 dues increase was also approved to support these programs that support members' success."

Watch the ADA News for more information on these and other 2016 House actions.