FDA launches youth tobacco campaign
August 10, 2017
Silver Spring, Md
. — The Food and Drug Administration announced Aug. 8 it is launching a new public health education campaign warning kids about the dangers of e-cigarettes and other electronic nicotine delivery systems.
The new endeavor is part of the agency's new comprehensive plan
for tobacco and nicotine regulation, according to an FDA news release
. It is the first time FDA will be utilizing public health education to specifically target youth use of e-cigarettes or other electronic nicotine delivery systems by kids, FDA said.
"Educating youth about the dangers of tobacco products has been a cornerstone of our efforts to reduce the harms caused by these products. Including e-cigarettes and other [electronic nicotine delivery systems] products in our prevention work not only makes sense, it reflects the troubling reality that they are the most commonly-used tobacco product among youth," said FDA Commissioner Scott Gottlieb, M.D.
For more information on the ADA's advocacy efforts on tobacco visit ADA.org/tobacco