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FDA launches youth tobacco campaign

August 10, 2017 Silver Spring, Md. — The Food and Drug Administration announced Aug. 8 it is launching a new public health education campaign warning kids about the dangers of e-cigarettes and other electronic nicotine delivery systems.

The new endeavor is part of the agency's new comprehensive plan for tobacco and nicotine regulation, according to an FDA news release. It is the first time FDA will be utilizing public health education to specifically target youth use of e-cigarettes or other electronic nicotine delivery systems by kids, FDA said.

"Educating youth about the dangers of tobacco products has been a cornerstone of our efforts to reduce the harms caused by these products. Including e-cigarettes and other [electronic nicotine delivery systems] products in our prevention work not only makes sense, it reflects the troubling reality that they are the most commonly-used tobacco product among youth," said FDA Commissioner Scott Gottlieb, M.D.

For more information on the ADA's advocacy efforts on tobacco visit ADA.org/tobacco.