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Patient finds Cincinnati dentist through ADA search tool

June 19, 2017

By Kimber Solana

Cincinnati — It only took Dr. Ruchi Khetarpal about two minutes to complete her Find-a-Dentist online profile. And it only took about two weeks for a new patient to find her.
    
"It was really easy," Dr. Khetarpal said. "It's something simple that all ADA members can do."
    
 
Dr. Khetarpal
In an effort to make it easier for prospective patients to find and connect with an ADA member dentist, the ADA launched the Find-a-Dentist online search tool early this year. Completed profiles with photos are prioritized in the online tool's search results.
    
Dr. Khetarpal said she logged on to her MyADA page in mid-March, filled out her information and uploaded a headshot photo. Her profile includes a link to her practice's website, contact information, payment options, insurance information and practice description.
    
Two weeks later, a patient walked into her private practice. While making small talk with the patient at the front desk following the appointment, Dr. Khetarpal said, she learned the patient found her through the Find-a-Dentist online search tool.
    
"She was looking for someone with a diverse background and female," Dr. Khetarpal said. "[The patient] told me she was very particular with who she sees and somehow found me through the ADA website during her research."
    
Dr. Khetarpal, who graduated from dental school 10 years ago, mainly relies on online marketing — from her practice's website and social media pages to online review websites — to make sure prospective patients can find her.
    
The ADA Find-a-Dentist online search tool is now another way to do that.
    
"The ADA is my advocate," she said. "And I think it's great that they're helping its members reach more patients. It only takes a few minutes and the return of that time can be something worthwhile."
    
To update your Find-a-Dentist profile, log in to your MyADA page, ADA.org/MyADA, using your member ID number and password. For more information or assistance, contact the ADA Member Service Center.