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Webinar will teach how to use video in practice marketing

September 08, 2017 The ADA Center for Professional Success and ADA Business Resources will host an upcoming webinar that will teach dentists how they can incorporate video into their marketing skills — video that could attract not only page views but patients.

Christopher Fraze, vice president of PBHS, the only endorsed marketing services/website company by ADA Business Resources, will lead “Marketing Your Dental Office with Video” Sept. 27 from 2-3 p.m.

Mr. Fraze has spent the last 17 years at PBHS designing and implementing new Internet technologies for the dental community.

The Center’s website, Success.ADA.org, will house a recording of the webinar after Sept. 27.

According to the webinar description, “Join us as we walk you through the process of creating a great video, from generating the idea, filming the video yourself or collaborating with a film team, and where you can post the video after it’s produced. The (webinar) will help the dentist:

• Learn about different types of videos for different audiences.
• Determine budget and production value.
• Considerations before filming in your office.
• Using your video to market your practice.”

To register, visit Success.ADA.org/VideoWebinar and search for the title of the webinar.