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How to Earn the ADA Seal of Acceptance

Looking for ways to differentiate your company's oral care products from the scores of others that line store shelves? The ADA Seal of Acceptance.

The ADA conducted a 2017 survey of a nationally representative sample of consumers on how they viewed the ADA Seal. The results are quite interesting—2 out of 3 consumers responded that the ADA Seal on a product simplifies their purchasing decision, 71% said they would choose a Seal product over a similar product without the Seal, and 69% said they would pay more for an oral care product that displays the Seal. They recognize the Seal as a symbol of safety and efficacy—it takes the guesswork out of purchasing.

Request an ADA Seal Program Brochure