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How to Earn the ADA Seal Acceptance

Looking for ways to differentiate your company's oral care products from the scores of others that line store shelves? The ADA Seal of Acceptance.

The ADA recently conducted a survey of a nationally representative sample of consumers on how they viewed the ADA Seal. The results are quite interesting—63% of consumers responded that the ADA Seal on a product simplifies their purchasing decision, 73% said they preferred products with the Seal, and 69% said they would pay more for an oral care product that displays the Seal. They recognize the Seal as a symbol of safety and efficacy—it takes the guesswork out of purchasing.

Participation in the ADA Seal program is voluntary.

To request an ADA Seal submission packet, contact the Council on Scientific Affairs via email at adaseal@ada.org or call 312.440.2500. An ADA Seal Application, fees and product samples along with the required data/studies must be submitted to the ADA Council on Scientific Affairs.

Four key points for a product submission

1. Product Evaluation

Besides ADA Laboratory and Science staff, more than 100 scientists, many from leading universities, with expertise in dental materials, microbiology, pharmacology, toxicology and chemistry serve as consultants to the ADA in evaluating product submissions. The Council may also request that the company submit further analyses of the data or additional independent studies as evidence of safety and efficacy.

When evaluating products, scientists are looking for:

2. Deadlines for Submission

Upcoming ADA Council on Scientific Affairs meeting dates to submit an application to be reviewed.  Some submissions may also be reviewed by electronic ballot.

  • February 9 - 10, 2017 (Submissions due by November 9, 2016)  
  • July 10 - 11, 2017 (Submissions due by April 10, 2017)  

3. Fees to Participate

Companies pay a submission fee when they apply for the Seal to cover the cost of the evaluation. Submission fees are a one-time, non-refundable fee required with the application to cover the cost of evaluation. Annual maintenance fees are billed to the company every January. Participation fees as of January 2014 are below.

Brand Name Product Fees   Submission: $14,500    Maintenance: $3,500

Fees are subject to change so please contact the Council on Scientific Affairs at adaseal@ada.org or 312.440.2500 for the latest information.

4. Use of the ADA Seal of Acceptance

Notification of a product’s acceptance into the ADA Seal program is made in writing by the ADA Council on Scientific Affairs. The company may begin use of the ADA Seal of Acceptance following the execution of the standard ADA Seal license agreement, which is valid for a five-year period provided that the product continues to meet the original agreement.