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First-ever PPR seminar plays to sold-out crowd

San Antonio—How do dentists make buying decisions about the professional products they use in dental practice?

The Oct. 16 annual session program, "Closing the Information Gap With the ADA Professional Product Review," showed participants how they can use The Review's product evaluation results in their practices by examining individual brand decisions, product comparisons, manufacturers' claims, clinical relevance and product selection based on patient needs.

Presenters discussed infection control surface disinfectants, intraoral cameras, electric handpieces and CAD/CAM systems at a standing-room-only gathering at the Grand Hyatt Hotel.

The Review, launched in July 2006, progressed from the ADA's Seal Program, explained Dr. Daniel Meyer, senior vice president, ADA Science/Professional Affairs and moderator for the program. In 2005, the ADA decided to phase out the Seal of Acceptance program for professional products and focus instead on the product evaluation newsletter for ADA member dentists.

"This is what our members wanted," said Dr. Meyer. "Through The Review, we address key product areas that our members are interested in, and put clinically relevant scientific information in their hands."

Panelists included John H. Molinari, Ph.D., professor and chairman of the Department of Biomedical Sciences at the University of Detroit Mercy School of Dentistry and a consultant for the U.S. Centers for Disease Control and Prevention and the ADA on infectious diseases, infection control and immunology, who discussed surface disinfectants; Dr. Barry McArdle, a private practice dentist from Portsmouth, N.H., who addressed intraoral cameras; Dr. Paul Feuerstein, a private practice dentist in North Billerica, Mass., and technology editor for Dental Economics, who covered electric handpieces; and Dr. John Burgess, assistant dean for clinical research and director, biomaterials graduate program at the University of Alabama, who spoke on CAD/CAM systems.

Dr. David Sarrett, editor of the ADA Professional Product Review, provided a program wrap-up.

"We were very pleased with our first seminar," Dr. Sarrett said. "The session was sold out and the interactions between the speakers and attendees were engaging. I believe the audience left with a better appreciation of the Professional Product Review program and how to use it to improve patient care."