Smile Healthy: Joint meeting eyes program expansion
Kid Pure customers in four states can now drink up for a healthier smile
The first ADA Smile Healthy product, Kid Pure fluoridated water, is now on the shelves in Wal-Mart stores in four states: Florida, Illinois, Ohio and Indiana. Each jug bears the ADA's Smile Healthy certification mark and contains 0.7-1.2 parts per million of fluoride, meeting the ADA recommended formulation. Kid Pure's water is bottled by Water Source One, a leading producer of private label bottled water in the United States and the ADA's first Smile Healthy participant.
Smile Healthy—which began in January 2008—was created to help bring important oral health information to the public and to raise funds for charitable causes.
The program is modeled after the American Heart Association's Heart Healthy program for foods low in fat and cholesterol, and all proceeds from the program go to the ADA Foundation for access programs, research, education and public awareness.
All Smile Healthy products display a logo telling consumers that the product promotes oral health and has met rigorous performance and testing standards. The first ADA Smile Healthy participant, Kid Pure's water, is bottled by Water Source One, a leading producer of private label bottled water in the United States.
Three other bottlers also have contracted to join the program and are in various stages of bringing fluoridated bottled water products to market.
For more information about the International Life Sciences Institute, visit www.ilsi.org .
For more information about Smile Healthy, visit ADA.org.