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Panel offers ADA Catalog feedback

Image: Focusing: Dr. Michelle Ham and Dr. Andrew Horng look at brochures.

Focusing: Dr. Michelle Ham of Russellville, Ky., and Dr. Andrew Horng of Rockville, Md., look at brochures.

They came to talk about ADA Catalog products and provide feedback to the staff that creates them. They left with a better understanding of how products are conceived and executed.

From learning about the member-driven product development process to discussing which marketing pieces were most appealing, this year’s Panel Advisory Committee members arrived in Chicago June 10 ready to talk.

Each year the ADA Department of Product Development and Sales invites select ADA members from different trustee districts to participate in a panel discussion about ADA products. The participants are frequent ADA Catalog customers who are familiar with a wide range of ADA products who are asked how the ADA Catalog can make them better. 

For eight hours this year’s 10 participants discussed their likes and dislikes about popular ADA brochures—such as “Your Child’s Teeth” and “Why Do I Need a Crown?”—regarding title, design and content.

They were told to hold back nothing. So they didn’t.

Upon discussing “Why Do I Need a Crown?” Dr. Steven Pond, a general dentist from Longview, Wash., said, “This doesn’t address the ‘why?’ The title is misleading.”

Image: Pediatric dentist Dora Lee

Sharing ideas: Pediatric dentist Dora Lee of La Habra, Calif., provides feedback during a product discussion during the June 10 ADA Product Development and Sales Panel Advisory Committee Meeting at ADA Headquarters.

Panelists talked about how they use the products. “I put my contact information on this and give packs to pediatricians in my area,” said Dr. Dora Lee, a pediatric dentist from California, of “Your Child’s First Visit to the Dentist.”

The panelists agreed that while they are taking steps toward going paperless, most still use paper brochures for patient education.

In addition to critiquing brochures and books, the participants reviewed the 2011-12 Current Dental Terminology and Code-related products so that the ADA can improve the books when the new CDT comes out in 2012.

In addition to the panel meeting, the ADA Catalog conducts focus groups at the ADA Annual Session and Chicago Dental Society Midwinter meeting. A satisfaction survey process after every order is in development. ADA member service advisers pass on all member comments to the Product Development and Sales Department, which then tracks them in a database in its ongoing effort to provide products that members want.

Members with feedback about ADA Catalog products can visit www.adacatalog.org and click the Service tab to submit a Service Request. All ADA products are available online or by calling 1-800-947-4746.

From now until Sept. 30, save 15 percent on all ADA Catalog products with priority code 11168.