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Red Sox star works with MDS to publicize smokeless tobacco dangers

Red Sox star works with MDS to publicize smokeless tobacco dangers

Southborough, Mass.—The Massachusetts Dental Society has teamed up with the NESN-TV network and Boston Red Sox All-Star first baseman Adrian Gonzalez for a new TV campaign on the dangers of smokeless tobacco.

The six-week campaign, which launched July 25, features Mr. Gonzalez in a 30-second commercial highlighting the message that “smokeless tobacco is not harmless tobacco.”

The spot will air during Red Sox games and Red Sox pre-game and post-game shows through Labor Day weekend.

“The MDS is thrilled to be able to partner with NESN on such an important campaign,” says MDS President Dr. Charles Silvius. “And we are especially grateful to Adrian Gonzalez for his participation and support in helping us to educate the public on the dangers of smokeless tobacco.”

Mr. Gonzalez’s photo will be featured on an MDS poster highlighting the issue of smokeless tobacco. This poster will be mailed to all high schools in Massachusetts along with a letter encouraging them to display it in an area most visible to students.