ADA launches PatientSmart for dentists’ websites
Responding to members’ requests, the Association has launched a portal to ADA patient education content that is accessible from dentists’ own websites.
The portal, called ADA PatientSmart, offers a library of brochures, videos and other content that can be used both chairside and remotely, such as emailing information to a patient. A demo is available at www.ada.org/patientsmart.
The new ADA-members-only practice tool puts dentists at the helm of their own dental information command center where they can decide what they want their patients to access.
“Every dental practice website needs to have education areas that patients can view and have questions answered,” said Dr. Jeff Dalin, who practices in St. Louis.
Dr. Dalin was among a small group of members who tested PatientSmart during a trial subscription. He said during the soft-launch phase that he was sold and planned to purchase a full subscription.
“This is a great, value-added benefit of belonging to the ADA,” said Dr. Dalin, who added that he was always looking
for good content for his website. “It is very time-consuming and very expensive to develop my own patient education section on my website. The ADA has taken care of this in a thorough and top-quality manner.”
Dentists can access a subscriber page where they can choose which PatientSmart topics to show on their own websites. The 26 dental topics can be turned on or off with a click.
After an easy setup—just a few lines of code applied to the dentists’ website—patients can then access ADA patient education content via a button the dentist places on his or her home page or elsewhere on the website.
All pages contain the dentist’s contact information and a link to the dentist’s own website. When the ADA updates a PatientSmart topic, the changes appear immediately on subscribers’ sites.
“We’re not buying a static product. We’re buying something that the ADA is constantly improving,” said early subscriber Dr. Samuel Levatino, who has a practice in Baton Rouge, La. “I think it’s sensational. It’s a giant step forward. I say, keep doing it in every area that you can help us in.”
The ADA developed PatientSmart based on loud and clear demand from members. In focus groups and phone calls, dentists often reiterated that they preferred to have patient education information rest on their own sites rather than referring their patients elsewhere, such as through linking to information on ADA.org.
Dr. Levatino, who has been practicing for four decades, indicated that he was ecstatic to see PatientSmart come to life. “Older guys like me are not that techy,” he said. “Young people? That’s just how they communicate—with emails and texts.”
He said that he plans to give his patients a checklist of topics to check out on his website using PatientSmart and that he intends to later follow-up with them by email about what they’ve learned.
“They’ll get a lot of material in depth, and they get to take their time,” he said. “They get to see brochures. They get to see videos. They get to reflect on it all, and then they get to ask me questions,” commented Dr. Levatino.
Annual subscriptions, which do not require a contract, are $29.95 per month. There is also a $99 start-up fee. A support hotline is available if dentists need help during setup.
ADA members can get three months free, saving $100, by using campaign code 12206 by July 31.