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Provider endorsed by ADA Business Resources offers automated on-hold messages

On Hold Advertising Inc., which offers message on hold and appointment reminder services, was selected for endorsement by ADA Business Resources last month following a thorough review of companies in this category.

"We understand our members need an on-hold message and appointment reminder company they can rely on to deliver excellent service at a fair price," said Deborah Doherty, director of ADA Business Enterprises. "I think our dentists will find that On Hold Advertising is, simply put, the best in its class."

Following a 2009 survey of ADA members indicating that interest in on-hold messages and appointment reminders was "very high," ADA Business Resources chose to re-evaluate its current endorsement in this category. A thorough analysis was conducted and many attributes weighed, including product quality, ability to deliver consistently excellent service, pricing and financial soundness.

"On Hold Advertising's products, pricing and service levels align best with ADA members' needs, " according to Ms. Doherty.

On Hold Advertising has a long history of working with dental practices and currently has over 3,500 dental clients. William Schroeder, vice president of OHA, says the entire company is looking forward to expanding its service for ADA members and explaining the many benefits of a custom on-hold message and automated appointment reminders.

"An on-hold message is a fast and easy way to enhance your practice's image, increase awareness for your services and decrease dropped calls," said Mr. Schroeder. "Our messages are fully customized and are compatible with all phone systems, and our appointment reminder technology is powerful. Our dental clients report that their telephone and e-mail appointment reminders reduce patient no-shows by an average of 42 percent."

A full product description, and the benefits that OHA provides, can be found online at under "Message On Hold" or "Appointment Reminders."

To celebrate its new relationship with the ADA, OHA is offering a discount on its message on hold product. The introductory price of $1,295 represents a $200 savings off the already discounted ADA member price of $1,495. In addition, until Aug. 31, ADA members will benefit from unlimited changes to their on-hold messages, which will be offered at just $199 a year ($100 off regular rate of $299 per year).

For more information, call the dedicated customer service line for ADA members at 1-877-493-9003, or visit