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Five on-hold messaging tips

Bill Schroeder, vice president of InTouch Practice Communications, offers five tips for creating effective on-hold messages:

• Be sure to select the right tone of your message. Your on-hold message script and voice need to reflect the style and nature of your practice. Remember to read your script aloud before it's recorded to be sure it sounds conversational.

• Don't overload your caller with too much information about your practice—keep them wanting to know more. Use the time you have wisely and refresh the script monthly.

• Always highlight your practice's latest promotions and offers, particularly any holiday-related offers, and be sure to mention any new services you're offering.

• If there are any new patient referral promotions, be sure to include those in your script.

• Always include a call to action. Your callers may only be on hold for 15 seconds. Your message should let them know to ask about any new products or services they heard about.

For more information on custom on-hold messaging services, see Make the Most of Your On-Hold Messages.