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Pediatric dentistry group unveils new tagline

The American Academy of Pediatric Dentistry launched a new consumer branding campaign, an effort to better reflect the approachability, care and expertise of pediatric dentists, officials said.

The AAPD Oct. 9 unveiled its new tagline: "America's Pediatric Dentists, The Big Authority on Little Teeth."

"Between the epidemic of dental disease among children and the significant changes to dental coverage under health care reform, parents and caregivers need an authoritative resource to help them navigate these critical issues related to the health and well-being of children," said Dr. Warren A. Brill, pediatric dentist and AAPD president.

The AAPD's new branding campaign is the start of a consumer-focused effort to better connect with parents and caregivers and educate them on the critical need for early check-ups and regular oral care for children. The branding campaign includes the unchanged AAPD logo, the new tagline and a broad awareness campaign launching in 2014.