Integrated Marketing Opportunities ADA publications offer you a host of marketing solutions to reach potential buyers at little or no additional cost. Gain more valuable ad exposure among key decision makers with several unique incentives, such as free bonus circulation opportunities, combined frequency rates, direct marketing and much more.
Advertising Research
A free Hagen advertising readership study is available to full-page advertisers in the March issue of JADA. You will receive a report that provides timely information on your ad's exposure, cost per sales contact, readership scores and comments from influential dentists with high patient volume.
ISSUE CLOSING DATE
March
January 22
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Product News Section
Maximize your ad exposure with a free product release in the Product News section of JADA and/or ADA News. With each ad page you reserve in JADA and/or ADA News, you earn a free product showcase listing, highlighting any new product or service you want to feature. Your advertisement in JADA and/or ADA News will not only increase the high-level visibility of your ad, it will also spotlight your products and services and get them talking about you!
(Issues vary for free product listings. Call your ADA sales representative for complete details.)
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Bonus Circulation Issues
Six times each year, ADA News is sent to more than 32,000 additional dentists beyond its regular circulation. That's
a 20% circulation bonus offered to you free of charge. Take advantage of this
no-cost bonanza, and thousands more
dentists—potential customers—will see your ad. It's an ADA News exclusive.
Return to Top Pre-show Issues
Major dental trade shows are key
elements in nearly all dental market
plans. Pre-sell your product or service
by advertising in the ADA News pre-show issues, timed to hit the dentist's
desk just before the largest dental
meetings each year. See the ADA News
rate card for bonus and pre-show
circulation issues and closing dates.
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ADA.org is your most direct connection to the dental community. The online Dental Buying Guide is another quick and effective way to balance your targeted marketing mix. Visitors can search for your company name or products, and can even link directly to your web site (call for rate). Your free listing, can be basic company listing, or provide a complete detailed review of your products or services. It's working for you 24 hours a day, everyday. Postings are done year-round on a monthly basis.
Reach your most qualified prospects
with banner ads, links and sponsorships that are available for placement on highly visible pages throughout ADA.org.
(Call your ADA Sales Representative for special offers.)
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Combination Discount Rates
ADA Publishing offers you a generous combination discount program. Combine your schedules in JADA and ADA News to earn a lower frequency rate. Our special combined frequency discount program
can dramatically help reduce your overall media expenses.
Return to Top Market Research Data
The ADA's Survey Center offers a
wide range of reports with statistical information on topics such as:
- dental manpower
- practices related to oral health care
- economics of the private practice of dentistry
- oral status of the U.S. population
- attitudes and opinions of dentists on a variety of topics
- national economic conditions
- public attitudes and opinions
This original information is collected
from dentists by mail and telephone surveys, and most of this information
is not available anywhere else.
For more details on how to receive a
complete survey of your choice, contact
the ADA Advertising Department at
1-312-440-2740.
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Polybags: JADA and ADA News offer polybag capability to ensure prompt delivery of your product brochures. All proposed polybag material is subject to custom quote.
JADA Supplements: ADA Publishing welcomes editorial supplements to JADA that may be single or multi-sponsored by industry. For additional
information, consult the publisher directly.
Custom Reprints: Maximize your ad exposure and boost sales with JADA article reprints. ADA Publishing offers a custom reprint service. Handsomely bound, our high-quality reprints can make the difference at your next conference or sales meeting. We have expanded the available reprint products. To order reprints, contact the ADA Advertising Department.
Direct Marketing Resources: Take advantage of the ADA database and
high-quality lists of association members, nonmembers, dental students and other dental professionals to further enhance your marketing communication programs. These select lists enable you to reach more than 160,000 key decision makers in
the dental industry. The following ADA Database Licensees can help you create a list that will best suit your marketing needs:
MMS, Inc.
185 Hansen Court, Suite 110
Wood Dale, Illinois 60191
1-800-633-5478
www.mmslists.com 
Direct Medical Data
2340 River Road, Suite 408
Skokie, Illinois 60077
1-866-436-3328
www.dmddata.com
Hippo Direct
34472 Summerset Drive
Solon, Ohio 44139
1-440-519-0730
www.hippodirect.com
Redi-Mail
5 Audrey Place
Fairfield, New Jersey 07004
1-973-808-4500
www.redimail.com
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