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Advertise in ADA Publications

2010 Print Advertising Rates
  General Rate Data   Advertising Standards
  ADA News Rates   Frequently Asked Questions
  Journal of the ADA Rates   Return to Advertising
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ADA News 2010 Print Advertising Rates

Frequency Discount

Frequency discounts are guaranteed throughout contract; however, rates are subject to change per calendar year. Space purchased by a parent company and subsidiaries can be combined for compilation of earned rate. Rates include agency commission.*

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Combination Rates

Advertisers can combine their schedule in the ADA News with a schedule in JADA to earn a lower rate.

ADA News Advertising Rates — 2010
  1X 3X 6X 9X 12X 18X 24X 36X 48X 60X 72X 84X 96X
Tabloid Size (10" x 14")
Page
14000
13830
13640
13470
13190
13030
12820
12740
12680
12590
12460
12000 11900
3/4
12380
12220
12020
11860
11590
11400
11320
11230
11140
11040
10940
10520 10410
1/2
8780
8610
8430
8240
8160
7980
7900
7820
7710
7640
7540
7260 7180
1/4
5120
5010
4850
4780
4580
4500
4400
4300
4230
4140
4030
3880 3850
1/8
2790
2740
2700
2610
2520
2520
2520
2520
2520
2520
2520
2450 2450
Junior Size (7" x 10")
Jr. Page
9870
9580
9250
9170
8900
8710
8520
8430
8370
8240
8160
7860 7780
Jr. 2/3
7110
6960
6820
6640
6360
6220
6110
6030
5930
5850
5740
5530 5460
Jr. 1/2
6220
6160
6110
6030
5930
5850
5740
5670
5560
5490
5390
4890 4840
Jr. 1/3
440
4360
4300
4260
4230
4140
4100
4030
3990
3940
3890
3470 3440
Jr. 1/4
3310
3230
3130
3090
3070
3030
2990
2960
2900
2870
2820
2600 2580

* Listed gross cost. 15% advertisiting agency commission deducted for net cost.

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Color Rates

Standard Color: $850 per page or fraction thereof. If more than one additional color is used on a page, the color charge will be the same as 4-color. Standard SWOP colors, red, blue, yellow, green.

Matched Color: $1,100 per page or fraction thereof.

3-Color: $1,950 per page restricted to process colors. Consult the publisher before scheduling. The production director is not responsible when a color guide is not furnished. The production director cannot guarantee accommodation of colors other than process within 4-color form.

4-Color: 1/3 page or larger: $1,950; 1/3 page or less: $975.

Bleeds: Available free of charge for tab pages.

Insert: All inserts must meet postal regulations for publications of periodicals postage. Contact the production director. Maximum acceptable stock weight 80# book.

2-Page Inserts (one sheet): 8-3/8" x 11-1/8" trims to 8-1/8" x 10-7/8". Other inserts, contact the production director.

Trimming: Head, foot and side margins, 1/4" margin for live matter, inside trim edge.

Inserts Delivery: Consult the production director for delivery deadlines, shipping instructions and quantity required. See General Information for agency commissions and terms, shipping instructions and information on ADA advertising standards.

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Furnished Insert Rates

Special Positions: Contact your ADA Sales Representative for quotes.

Postcards: Used in conjunction with run of book space (minimum of full page) $1,300. Postcards may be stitched or tipped in. Refer to Frequently Asked Questions for additional information.

Variations from standard 2-page inserts subject to special quotation. Regional inserts are available. Contact your ADA Sales Representative.

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Mechanical Specifications

Halftone screen may be 133 line maximum.

Tabloid Page Sizes
Page sizes Width/depth
Full Page 10 x 13-3/4
3/4 Page 7-3/8 x 13-3/4
1/2 Page Horizontal 10 x 6-7/8
1/2 Page Vertical 4-3/4 x 13-3/4
1/4 Page Square 4-3/4 x 6-7/8
1/4 Page Horizontal 10 x 3-3/8
1/4 Page Vertical 2-1/4 x 13-3/4
1/8 Page Horizontal 4-3/4 x 3-3/8
1/8 Page Vertical 2-1/4 x 6-7/8

Junior Page Sizes

Advertisements are also accepted in sizes designed for 7" x 10" type page referred to as junior sizes.

Junior Page Sizes
Page sizes Width/depth
Jr. Page 7 x 10
Jr. 2/3 Page 4-1/2 x 10
Jr. 1/2 Page Horizontal 7 x 4-7/8
Jr. 1/2 Page Island 4-1/2 x 7
Jr. 1/3 Page Vertical 2-1/4 x 10
Jr. 1/3 Page Square 4-1/2 x 4-7/8
Jr. 1/4 Page Horizontal 7 x 2-3/8

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Printing Specifications

Printed web offset on 36# coated stock, black and white and 4-color, saddle stitch. Five columns per page, columns 11 picas wide. Size before trim 11-1/8" x 14-1/2" trims to 10-7/8" x 14-1/4". Live copy: 10" x 13-3/4".

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Acceptable Reproduction Material

Other material by special arrangement (including glossy photo with copy to set).

Materials are held for six months after publication and then destroyed unless otherwise instructed.

Split runs available. Contact your ADA Sales Representative. See General Information for agency commissions and terms, shipping instructions and information on ADA advertising standards.

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Acceptable Electronic Files

Transfer Media: CD, DVD.

File Format:

  • PDF/X-1a:2001 compliant files
  • Adobe Illustrator 12.0.1
  • Adobe Photoshop 9.0, PSD, EPS, TIFF
  • QuarkXPress 6.5
  • Adobe InDesign CS, CS2, CS3.

Fonts: All screen fonts, all printer fonts.

Miscellaneous: Continuous tone images (photos) must be high resolution (300 dpi effective output); total density not to exceed 300%. Support materials must be a printout of media directory, color comp of electronic files, a contact person for electronic files and all colors set for 4-color separations or specific request for additional spot color.

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Space Reservations

ADA News 2010 Space Reservation
Issue dates Closing dates Pre-show issue event
January 4*
January 18
December 14, 2009
December 28, 2009
Yankee Dental Congress, Jan. 28-30
February 1*
February 15
January 11
January 25
Chicago Midwinter Meeting, Feb. 25-27
March 1*
March 15
February 8
February 22
Hinman Dental Meeting, March 25-27
April 5
April 19
March 15
March 29
 
May 3*
May 17
April 12
April 26
California Spring Meeting, May 13-16
June 7
June 21*
May 17
May 31

Academy of General Dentistry, July 8-11
July 12 June 21  
August 2
August 16
July 12
July 26
 
September 6*
September 20
August 16
August 30
ADA Annual Session, Oct. 9-12
October 4
October 18
September 13
September 27
 
November 1*
November 15
October 11
October 25
Greater New York Dental Meeting, Nov. 26-Dec. 1
December 13 November 22  
* denote pre-show issue
Issue dates in bold denote bonus circulation issues

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Issuance/Circulation

Established in 1970 as the official news publication of the American Dental Association, the ADA News serves practicing dentists and others allied with the dental profession in the United States and other countries.

Issued twice monthly, with single issuance in July and December, for a total of 22 issues per year; mailed on the Friday preceding issue date, 2nd class, cover label. BPA audited statement June ending 2009: 157,162.

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Editorial

News of dentistry, including socioeconomic, governmental, scientific, educational, Association developments and other types of news that would be of interest to members of the dental profession and other interested readers. Advertising is interspersed with editorial matter on all pages except front page and page four. Annual editorial/advertising ratio: 50% editorial matter, 50% advertising.

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Custom Print Services

The ADA News is able to offer advertisers a host of unusual print options, including perforations, full or partial gatefolds, spot varnish and consecutive coupon coding. Contact your ADA Sales Representative to find out more about these attention-getting custom print services now available in the ADA News.

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