ADA News 2010 Print Advertising Rates
Frequency Discount
Frequency discounts are guaranteed throughout contract; however, rates are subject to change per calendar year. Space purchased by a parent company and subsidiaries can be combined for compilation of earned rate. Rates include agency commission.*
Return to Top Combination Rates
Advertisers can combine their schedule in the ADA News with a schedule in JADA to earn a lower rate.
| ADA News Advertising Rates — 2010 |
| |
1X |
3X |
6X |
9X |
12X |
18X |
24X |
36X |
48X |
60X |
72X |
84X |
96X |
| Tabloid Size (10" x 14") |
Page |
14000 |
13830 |
13640 |
13470 |
13190 |
13030 |
12820 |
12740 |
12680 |
12590 |
12460 |
12000 |
11900 |
3/4 |
12380 |
12220 |
12020 |
11860 |
11590 |
11400 |
11320 |
11230 |
11140 |
11040 |
10940 |
10520 |
10410 |
1/2 |
8780 |
8610 |
8430 |
8240 |
8160 |
7980 |
7900 |
7820 |
7710 |
7640 |
7540 |
7260 |
7180 |
1/4 |
5120 |
5010 |
4850 |
4780 |
4580 |
4500 |
4400 |
4300 |
4230 |
4140 |
4030 |
3880 |
3850 |
1/8 |
2790 |
2740 |
2700 |
2610 |
2520 |
2520 |
2520 |
2520 |
2520 |
2520 |
2520 |
2450 |
2450 |
| Junior Size (7" x 10") |
Jr. Page |
9870 |
9580 |
9250 |
9170 |
8900 |
8710 |
8520 |
8430 |
8370 |
8240 |
8160 |
7860 |
7780 |
Jr. 2/3 |
7110 |
6960 |
6820 |
6640 |
6360 |
6220 |
6110 |
6030 |
5930 |
5850 |
5740 |
5530 |
5460 |
Jr. 1/2 |
6220 |
6160 |
6110 |
6030 |
5930 |
5850 |
5740 |
5670 |
5560 |
5490 |
5390 |
4890 |
4840 |
Jr. 1/3 |
440 |
4360 |
4300 |
4260 |
4230 |
4140 |
4100 |
4030 |
3990 |
3940 |
3890 |
3470 |
3440 |
Jr. 1/4 |
3310 |
3230 |
3130 |
3090 |
3070 |
3030 |
2990 |
2960 |
2900 |
2870 |
2820 |
2600 |
2580 |
* Listed gross cost. 15% advertisiting agency commission deducted for net cost.
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Color Rates
Standard Color: $850 per page or fraction thereof. If more than one additional color is used on a page, the color charge will be the same as 4-color. Standard SWOP colors, red, blue, yellow, green.
Matched Color: $1,100 per page or fraction thereof.
3-Color: $1,950 per page restricted to process colors. Consult the publisher before scheduling. The production director is not responsible when a color guide is not furnished. The production director cannot guarantee accommodation of colors other than process within 4-color form.
4-Color: 1/3 page or larger: $1,950; 1/3 page or less: $975.
Bleeds: Available free of charge for tab pages.
Insert: All inserts must meet postal regulations for publications of periodicals postage. Contact the production director. Maximum acceptable stock weight 80# book.
2-Page Inserts (one sheet): 8-3/8" x 11-1/8" trims to 8-1/8" x 10-7/8". Other inserts, contact the production director.
Trimming: Head, foot and side margins, 1/4" margin for live matter, inside trim edge.
Inserts Delivery: Consult the production director for delivery deadlines, shipping instructions and quantity required. See General Information for agency commissions and terms, shipping instructions and information on ADA advertising standards.
Return to Top
Furnished Insert Rates
Special Positions: Contact your ADA Sales Representative for quotes.
Postcards: Used in conjunction with run of book space (minimum of full page) $1,300. Postcards may be stitched or tipped in. Refer to Frequently Asked Questions for additional information.
Variations from standard 2-page inserts subject to special quotation. Regional inserts are available. Contact your ADA Sales Representative.
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Mechanical Specifications
Halftone screen may be 133 line maximum.
| Tabloid Page Sizes |
| Page sizes |
Width/depth |
| Full Page |
10 x 13-3/4 |
| 3/4 Page |
7-3/8 x 13-3/4 |
| 1/2 Page Horizontal |
10 x 6-7/8 |
| 1/2 Page Vertical |
4-3/4 x 13-3/4 |
| 1/4 Page Square |
4-3/4 x 6-7/8 |
| 1/4 Page Horizontal |
10 x 3-3/8 |
| 1/4 Page Vertical |
2-1/4 x 13-3/4 |
| 1/8 Page Horizontal |
4-3/4 x 3-3/8 |
| 1/8 Page Vertical |
2-1/4 x 6-7/8 |
Junior Page Sizes
Advertisements are also accepted in sizes designed for 7" x 10" type page referred to as junior sizes.
| Junior Page Sizes |
| Page sizes |
Width/depth |
| Jr. Page |
7 x 10 |
| Jr. 2/3 Page |
4-1/2 x 10 |
| Jr. 1/2 Page Horizontal |
7 x 4-7/8 |
| Jr. 1/2 Page Island |
4-1/2 x 7 |
| Jr. 1/3 Page Vertical |
2-1/4 x 10 |
| Jr. 1/3 Page Square |
4-1/2 x 4-7/8 |
| Jr. 1/4 Page Horizontal |
7 x 2-3/8 |
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Printing Specifications
Printed web offset on 36# coated stock, black and white and 4-color, saddle stitch. Five columns per page, columns 11 picas wide. Size before trim 11-1/8" x 14-1/2" trims to 10-7/8" x 14-1/4". Live copy: 10" x 13-3/4".
Return to Top Acceptable Reproduction Material
Other material by special arrangement (including glossy photo with copy to set).
Materials are held for six months after publication and then destroyed unless otherwise instructed.
Split runs available. Contact your ADA Sales Representative. See General Information for agency commissions and terms, shipping instructions and information on ADA advertising standards.
Return to Top Acceptable Electronic Files
Transfer Media: CD, DVD.
File Format:
- PDF/X-1a:2001 compliant files
- Adobe Illustrator 12.0.1
- Adobe Photoshop 9.0, PSD, EPS, TIFF
- QuarkXPress 6.5
- Adobe InDesign CS, CS2, CS3.
Fonts: All screen fonts, all printer fonts.
Miscellaneous: Continuous tone images (photos) must be high resolution (300 dpi effective output); total density not to exceed 300%. Support materials must be a printout of media directory, color comp of electronic files, a contact person for electronic files and all colors set for 4-color separations or specific request for additional spot color.
Return to Top Space Reservations
| ADA News 2010 Space Reservation |
| Issue dates |
Closing dates |
Pre-show issue event |
January 4*
January 18 |
December 14, 2009
December 28, 2009 |
Yankee Dental Congress, Jan. 28-30 |
February 1*
February 15 |
January 11
January 25 |
Chicago Midwinter Meeting, Feb. 25-27 |
March 1*
March 15 |
February 8
February 22 |
Hinman Dental Meeting, March 25-27 |
April 5
April 19 |
March 15
March 29 |
|
May 3*
May 17 |
April 12
April 26 |
California Spring Meeting, May 13-16 |
June 7
June 21* |
May 17
May 31 |
Academy of General Dentistry, July 8-11 |
| July 12 |
June 21 |
|
August 2
August 16 |
July 12
July 26 |
|
September 6*
September 20 |
August 16
August 30 |
ADA Annual Session, Oct. 9-12 |
October 4
October 18 |
September 13
September 27 |
|
November 1*
November 15 |
October 11
October 25 |
Greater New York Dental Meeting, Nov. 26-Dec. 1 |
| December 13 |
November 22 |
|
* denote pre-show issue
Issue dates in bold denote bonus circulation issues Return to Top
Issuance/Circulation Established in 1970 as the official news publication of the American Dental Association, the ADA News serves practicing dentists and others allied with the dental profession in the United States and other countries.
Issued twice monthly, with single issuance in July and December, for a total of 22 issues per year; mailed on the Friday preceding issue date, 2nd class, cover label. BPA audited statement June ending 2009: 157,162.
Return to Top Editorial
News of dentistry, including socioeconomic, governmental, scientific, educational, Association developments and other types of news that would be of interest to members of the dental profession and other interested readers. Advertising is interspersed with editorial matter on all pages except front page and page four. Annual editorial/advertising ratio: 50% editorial matter, 50% advertising.
Return to Top Custom Print Services
The ADA News is able to offer advertisers a host of unusual print options, including perforations, full or partial gatefolds, spot varnish and consecutive coupon coding. Contact your ADA Sales Representative to find out more about these attention-getting custom print services now available in the ADA News.
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