ADA News 2008 Print Advertising Rates
Frequency Discount
Frequency discounts are guaranteed throughout contract; however, rates are subject to change per calendar year. Space purchased by a parent company and subsidiaries can be combined for compilation of earned rate. Rates include agency commission.*
Return to Top Combination Rates
Advertisers can combine their schedule in the ADA News with a schedule in JADA to earn a lower rate.
| ADA News Advertising Rates — 2008 |
| |
1X |
3X |
6X |
9X |
12X |
18X |
24X |
36X |
48X |
60X |
72X |
84X |
96X |
| Tabloid Size (10" x 14") |
Page |
13190 |
13040 |
12850 |
12700 |
12440 |
12280 |
12090 |
12010 |
11950 |
11860 |
11750 |
11310 |
11210 |
3/4 |
11670 |
11510 |
11330 |
11170 |
10920 |
10750 |
10670 |
10580 |
10500 |
10410 |
10310 |
9910 |
9820 |
1/2 |
8270 |
8120 |
7940 |
7770 |
7690 |
7520 |
7450 |
7370 |
7270 |
7200 |
7110 |
6840 |
6770 |
1/4 |
4830 |
4720 |
4570 |
4500 |
4320 |
4240 |
4150 |
4050 |
3990 |
3900 |
3800 |
3660 |
3630 |
1/8 |
2630 |
2580 |
2540 |
2460 |
2380 |
2380 |
2380 |
2380 |
2380 |
2380 |
2380 |
2310 |
2310 |
| Junior Size (7" x 10") |
Jr. Page |
9300 |
9030 |
8720 |
8640 |
8390 |
8210 |
8030 |
7940 |
7890 |
7770 |
7690 |
7410 |
7330 |
Jr. 2/3 |
6700 |
6560 |
6430 |
6260 |
5990 |
5860 |
5760 |
5680 |
5590 |
5510 |
5410 |
5210 |
5150 |
Jr. 1/2 |
5860 |
5810 |
5760 |
5680 |
5590 |
5510 |
5410 |
5340 |
5240 |
5170 |
5080 |
4610 |
4560 |
Jr. 1/3 |
4150 |
4110 |
4050 |
4020 |
3990 |
3900 |
3860 |
3800 |
3760 |
3720 |
3670 |
3270 |
3240 |
Jr. 1/4 |
3120 |
3050 |
2950 |
2910 |
2890 |
2850 |
2820 |
2790 |
2740 |
2710 |
2660 |
2450 |
2430 |
* Listed gross cost. 15% advertisiting agency commission deducted for net cost.
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Color Rates
Standard Color: $850 per page or fraction thereof. If more than one additional color is used on a page, the color charge will be the same as 4-color. Standard SWOP colors, red, blue, yellow, green.
Matched Color: $1,100 per page or fraction thereof.
3-Color: $1,950 per page restricted to process colors. Consult the publisher before scheduling. The publisher is not responsible when a color guide is not furnished. The publisher cannot guarantee accommodation of colors other than process within 4-color form.
4-Color: $1,950 per page or fraction thereof. Color sequence: yellow, blue, red and black.
Bleeds: Available free of charge.
Insert: All inserts must meet postal regulations for publications of second-class entry. Contact publisher. Maximum acceptable stock weight 80# book.
2-Page Inserts (one sheet): 8-3/8" x 11-1/8" trims to 8-1/8" x 10-7/8". Other inserts, consult publisher.
Trimming: Head, foot and side margins, 1/8" margin for live matter, 1/4" inside trim edge.
Inserts Delivery: Consult production director for delivery deadlines, shipping instructions and quantity required.
See General Information for agency commissions and terms, shipping instructions and information on ADA advertising standards.
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Mechanical Specifications
Halftone screen may be 133 line maximum.
| Tabloid Page Sizes |
| Page sizes |
Width/depth |
| Full Page |
10 x 14 |
| 3/4 Page |
7-3/8 x 1/4 |
| 1/2 Page Horizontal |
10 x 6-7/8 |
| 1/2 Page Vertical |
4-3/4 x 14 |
| 1/4 Page Square |
4-3/4 x 6-7/8 |
| 1/4 Page Horizontal |
10 x 3-3/8 |
| 1/4 Page Vertical |
2-1/4 x 14 |
| 1/8 Page Horizontal |
4-3/4 x 3-3/8 |
| 1/8 Page Vertical |
2-1/4 x 6-7/8 |
Junior Page Sizes
Advertisements are also accepted in sizes designed for 7" x 10" type page referred to as junior sizes.
| Junior Page Sizes |
| Page sizes |
Width/depth |
| Jr. Page |
7 x 10 |
| Jr. 2/3 Page |
4-1/2 x 10 |
| Jr. 1/2 Page Horizontal |
7 x 4-7/8 |
| Jr. 1/2 Page Island |
4-1/2 x 7 |
| Jr. 1/3 Page Vertical |
2-1/4 x 10 |
| Jr. 1/3 Page Square |
4-1/2 x 4-7/8 |
| Jr. 1/4 Page Horizontal |
7 x 2-3/8 |
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Printing Specifications
Printed web offset on 36# coated stock, black and white and 4-color, saddle stitch. Five columns per page, columns 10 picas wide. Size before trim 11-1/4" x 15" trims to 11" x 14-3/4". Live copy: 10-1/16" x 13-9/16".
Return to Top Acceptable Reproduction Material
Other material by special arrangement (including glossy photo with copy to set).
Materials are held for six months after publication and then destroyed unless otherwise instructed.
Split runs available. Consult publisher. See General Information for agency commissions and terms, shipping instructions and information on ADA advertising standards.
Return to Top Acceptable Electronic Files
Media: CD, DVD or 100 MB Iomega Zip Drive disk.
File Format: A. PDF/X-1a:2001 compliant files; B. Adobe Illustrator 12.0.1; C. Adobe Photoshop 9.0, PSD, EPS, TIFF; D. QuarkXPress 6.5; E. Adobe InDesign CS, CS2.
Fonts: All screen fonts, all printer fonts.
Miscellaneous: Support materials must be a printout of media directory, color comp of electronic files, a contact person for electronic files and all colors set for 4-color separations or specific request for additional spot color.
Return to Top Space Reservations
| ADA News 2008 Space Reservation |
| Issue dates |
Closing dates |
Pre-show issue event |
January 7*
January 21 |
December 17, 2007
December 28, 2007 |
Yankee Dental Congress, Jan. 31-Feb. 2 |
February 4*
February 18* |
January 14
January 28 |
Chicago Dental Society , Feb. 21-24
Hinman Dental Meeting, March 13-15 |
March 3
March 17 |
February 11
February 25 |
|
April 7*
April 21 |
March 17
March 31 |
California Spring Session, May 1-4 |
May 5
May 19 |
April 14
April 28 |
|
June 2
June 16* |
May 12
May 23 |
Academy of General Dentistry, July 16-20 |
| July 14 |
June 23 |
|
August 4
August 18 |
July 14
July 28 |
|
September 1
September 15* |
August 11
August 25 |
ADA Annual Session, Oct. 16-19 |
October 6
October 20 |
September 15
September 29 |
|
November 3*
November 17 |
October 13
October 27 |
Greater New York Dental Meeting, Nov. 23-Dec. 3 |
| December 8 |
November 17 |
|
* denote pre-show issue
Issue dates in bold denote bonus circulation issue sent to non-ADA members Return to Top
Issuance/Circulation Established in 1970 as the official news publication of the American Dental Association, the ADA News serves practicing dentists and others allied with the dental profession in the United States and other countries.
Issued twice monthly, with single issuance in July and December, for a total of 22 issues per year; mailed on the Friday preceding issue date, 2nd class, cover label. Average circulation: 152,663 June ending 2006 (includes bonus circulation), publisher’s sworn statement.
Return to Top Editorial
News of dentistry, including socioeconomic, governmental, scientific, educational, Association developments and other types of news that would be of interest to members of the dental profession and other interested readers. Advertising is interspersed with editorial matter on all pages except front page and page four. Annual editorial/advertising ratio: 50% editorial matter, 50% advertising.
Return to Top Custom Print Services
The ADA News is able to offer advertisers a host of unusual print options, including perforations, full or partial gatefolds, spot varnish and consecutive coupon coding. Contact your regional ADA advertising representative to find out more about these attention-getting custom print services now available in the ADA News.
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