New ADA Venture to Assist Dentists in Their Practice-Building Efforts

Joins with Intelligent Dental Marketing to offer effective, affordable services

CHICAGO, February 20, 2007—ADA Business Enterprises, Inc. (ADABEI), a wholly owned subsidiary of the American Dental Association, has joined with Intelligent Dental Marketing (IDM), Salt Lake City, to form ADA Intelligent Dental Marketing that will assist dentists in building and marketing their dental practices.

ADA Intelligent Dental Marketing will provide a comprehensive offering of effective and affordable marketing products and services that dentists have identified as a need to help them attract and retain patients, according to William Zimmermann, ADABEI chief executive officer.

“We are very excited about this new joint venture with IDM. It will enable us to help meet the needs of ADA members with a high-quality offering,” says Zimmerman. “We are confident that the combination of the ADA and IDM will be invaluable to dentists by assisting them in their practice-building efforts.”

“We look forward to continuing to demonstrate to the dental community the compelling nature of our marketing solutions and our ability to help improve new patient flow and profitability within a dental practice,” says Joel Harris, chief executive officer and co-founder, Intelligent Dental Marketing.

Current ADA Intelligent Dental Marketing offerings include direct mail, Web-site development, logo and identity development, and the TreatmentPRO case presentation system.

“I’m confident in our ability to assist dental practices, and I am excited to be part of this new venture that represents such a complementary pool of talent from both organizations,” says Robert Thorup, D.D.S., president and co-founder of Intelligent Dental Marketing.

For more information about ADA Intelligent Dental Marketing, visit www.adaidm.com or call toll-free at (877) 942-8855.

About ADA Intelligent Dental Marketing
ADA Intelligent Dental Marketing offers a comprehensive suite of marketing products and services for dental practices. ADA Intelligent Dental Marketing is engaged in developing and deploying innovative marketing solutions that can dramatically improve new patient-flow, case acceptance, profitability and brand awareness for the dental practices it serves. The products and services include direct mail, Website development, logo and identity development, and the TreatmentPRO case presentation system, as well as a number of other marketing solutions. For more information, visit www.adaidm.com

About ADA Business Enterprises, Inc.
ADA Business Enterprises, Inc., a wholly owned subsidiary of the American Dental Association is a leading provider of professional products and services for ADA members, staff and families. The products and services provided under the ADA Member Advantage program address a wide spectrum of needs, with the same common goal: to help save time and money. ADA Business Enterprises, Inc. is responsible for providing products and services from best-in-class providers. For more information about ADA Business Enterprises, Inc, visit www.adamemberadvantage.com

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