Statement by the American Dental Association Regarding Phase-out of ADA Intelligent Dental Marketing (ADAidm)

CHICAGO, July 10, 2009—ADA Intelligent Dental Marketing (ADAidm) of Salt Lake City, a joint venture with ADA Business Enterprises, Inc., (ADABEI), a wholly owned subsidiary of the American Dental Association (ADA), has experienced significant production and operational difficulties. The ADA leadership regrets that this has occurred. After careful consideration, ADABEI has determined that the best solution for our members, ADAidm customers and our Association, is to resolve outstanding contractual obligations and to dissolve our business relationship with ADAidm.

ADAidm will be providing customers with a full refund for paid undelivered goods and services on their contracts with the company. Refunds will be made within 60 days. Customers are being notified and a special team is working to resolve customer issues.

ADABEI announced the formation of ADAidm in February 2007 to help ADA members build and market their dental practices. ADAidm offered a comprehensive suite of customized dental marketing products and services designed to attract and retain customers, including direct mail, Web site development, advertising and logo and identity development.

The Board of Trustees took definitive action and appointed ADA trustee Dr. Robert Faiella to be Chair of ADABEI and to resolve the ADAidm issues, as well as to oversee the successful ongoing ADABEI programs. The ADA Board has directed teams at ADABEI and ADAidm to work diligently to resolve the ADAidm situation.

About the American Dental Association

Celebrating its 150th anniversary, the not-for-profit ADA is the nation's largest dental association, representing more than 157,000 dentist members. The premier source of oral health information, the ADA has advocated for the public's health and promoted the art and science of dentistry since 1859. The ADA's state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer dental care products. The monthly Journal of the American Dental Association (JADA) is the best-read scientific journal in dentistry. For more information about the ADA, visit the Association's Web site at www.ada.org

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