2020 Advertising Rates

Earned rates are based on frequency. Space purchased by a parent company and subsidiaries can be combined for compilation of earned rate.

Frequency discounts are guaranteed throughout contract; however, rates are subject to change per calendar.

Advertisers can combine their schedule in JADA with a schedule in the ADA News to earn a lower rate.

15% agency commission when PDF/X1-a files are provided. No cash discount.

Net 30 days. Bills are rendered within 1 week after the issue has been mailed. Any advertiser whose account is more than 90 days past due may not advertise in the current issue or any future issue unless the account is paid in full. Any accounts 90 or more days past due are subject to collection. In the event of nonpayment, the publisher reserves the right to hold the advertiser and/or advertising agency jointly and/or separately liable for the monies that are due and payable to the publisher. Insertion orders generated by advertising agencies containing payment disclaimer clauses will not be acknowledged. Cancellations after the published closing date will not be accepted, and the advertiser is liable for the cost of scheduled advertisement.

The publisher reserves the right to decline acceptance of any advertisements for which prepayment has not been received on or before the material deadline.

Publisher covenants that published rates are uniform to all advertisers. Advertisers will be charged for composition of ads and alterations to supplied materials.

All advertised products must conform to the official published standards of the American Dental Association. It is required that copy for new advertisements or new products be submitted at least 10 working days before deadline to allow time for Association review. For more information, see Advertising Standards.

Send all material, art instructions, etc., and direct questions regarding complete shipping instructions and the quantity required to:

Rebecca Kiser
Senior Manager, Production and Advertising Operations
211 East Chicago Avenue
Chicago, IL 60611-2678
Tel. 312.440.3540
Fax: 312.440.2550
Email: Rebecca Kiser

• Download an insertion order form (PDF)

Allen L. Schwartz Director of Sales, Western Region     10225 NW Brentano Lane McMinnville, OR 97128 Tel. 503.472.8614 Fax 503.961.0445 Email Allen Schwartz	Jim Shavel Director of Sales, Eastern Region 1554 Surrey Brook Court Yardley, PA 19067 Tel. 215.499.7342 Email Jim Shavel
National Headquarters Rebecca Kiser Senior Manager, Production and Advertising Operations Publishing Division, ADA 211 East Chicago Avenue Chicago, IL 60611-2678 Tel. 312.440.3540 Fax 312.440.2550 Email Rebecca Kiser	Glynis Massey Analyst, Advertising Sales Publishing Division, ADA 211 East Chicago Avenue Chicago, IL 60611-2678 Tel. 312.440.2740 Fax 312.440.2550 Email Glynis Massey

Recruitment & Classifieds
Russell Johns Associates
Tel. 877.394.1388
Fax 727.445.9380
Email Russell Johns Associates

The ADA offers many recruitment and classified advertising opportunities both in print and online. Visit the Classified Advertising Information page to learn more.