The American Dental Association's emails are produced and distributed using HubSpot. The ADA reserves the right to alter these styles for clarity and to match our e-publication style guide. To ensure a high quality email marketing campaign, the following guidelines for submission of electronic content must be followed:
Format:
The ADA uses custom HubSpot email templates, where the advertiser provides graphics and content for their layout design. The banner and footer consist of ADA Vendor Showcase branding, which is already provided by the ADA.
Please provide assets and detailed description of layout for your campaign
* Follow examples and instructions as they suit the needs of your campaign.
Subject Line:
(45 – 70 characters, must include vendor’s name to support who the offer is from)
Preview/Pre-header:
(Optional, otherwise subject line will be used)
Graphics:
Provide as individual attachment(s) in e-mail or in a zip file. Include alt text. If you’re hosting the images provide source link. (Example below)
1. Hero: https://www.image.com/media.png
URL: https://www.advertiser.com
2. Image 1: https://www.image.com/media.png
URL: https://www.advertiser.com
3. Image 2: https://www.image.com/media.png
URL: https://www.advertiser.com
4. Image 3: https://www.image.com/media.png
URL: https://www.advertiser.com
Footer:
Disclaimer(s):
(Example of including styling: background: #4385F6, font-family: Roboto, color: #C8DDFE, font-size: 9px, font-style: bold)
* Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
** Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Company’s Mailing Address
World’s Best Advertiser
123 World Best Lane
City, State ZC
Social Media icons and URL (if applicable)
1. Twitter:
https://www.advertiser.com/media/dental/common/email/partner-email/icon-twitter.png
URL: Twitter
2. Facebook:
https://www.advertiser.com/media/dental/common/email/partner-email/icon-fb.png
URL: Facebook
3. LinkedIn:
https://www.advertiser.com/media/dental/common/email/partner-email/icon-linkedin.png
URL: LinkedIn
Other Reminders:
- Include valid contact information (company’s name and address).
- All linked and relevant product landing pages must be completed and available for review.
- Contests, sweepstakes, and special offers must include asterisk (*) to terms and conditions in footnote and/or link.
- Claims must have supporting documents and available for review.