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Compare Dental Product Features on New ADA Seal of Acceptance Web Area

May 20, 2011

Contact Information:
Telephone: 312.440.2806
Email: (Journalists) or Contact ADA (All Others)

CHICAGO, May 20, 2011 – The American Dental Association (ADA) launched its new ADA Seal of Acceptance Web area this week.

"The ADA designed the new ADA Seal of Acceptance Web area to provide information that will be helpful to the public in selecting dental products and to dentists when discussing products with their patients," said Dr. Ada Cooper, an ADA Consumer Advisor spokesperson and a practicing dentist in New York.

The Web area will now allow consumers and dentists to review detailed information on all ADA Accepted products as well as compare attributes of up to six products simultaneously. Visitors to the Web area can browse ADA Seal Products by product name, category or manufacturer.

For example, a visitor to the ADA Seal Web area might want to search for fluoride toothpastes that also reduce gingivitis and tooth sensitivity. The visitor would simply go to the "Browse by Category" area, click "toothpaste," and select those properties from the drop-down menu. The search will reveal all of the ADA Seal toothpastes that fit those criteria. They can click the links for a detailed product information page that tells why it earned the ADA Seal, what it does, its ingredients and label information. Contact information for the product’s manufacturer is also provided.

The new ADA Seal of Acceptance Web area features a database of the more than 300 ADA Seal products that have been independently evaluated for safety and effectiveness by members of the ADA Council on Scientific Affairs (CSA), ADA staff scientists and individuals selected from the council’s pool of 130 expert consultants.

The ADA Seal of Acceptance program has a rich history, with the first product being awarded the ADA Seal in 1931. Although participation in the program is voluntary on the part of oral care companies, today more than 300 dental products sold to consumers, including toothpaste, dental floss, toothbrushes and mouthrinse, carry the ADA Seal.

According to ADA survey data from 2009 and 2010, a majority of consumers who recognize the ADA Seal prefer products with the ADA Seal over products without the ADA Seal. Dental professionals hold the ADA Seal in high regard, and manufacturers agree that the ADA Seal of Acceptance "conveys truth and legitimacy."

"With so many dental products on the market, people may wonder what’s best for their families," Dr. Cooper said. "People can make informed decisions by looking for dental products with the ADA Seal of Acceptance on their packages and by visiting the ADA Web area to compare the attributes of these products. It’s like having a dentist with you when you shop."

The new Web area lets visitors look at product photos and read a question-and-answer section on how products earn the ADA Seal of Acceptance and what it means. The new Web area also allows consumers to easily print individual product information sheets and product comparison pages for reference when purchasing oral care products.

For more information, visit ADA Seal.

About the ADA

The not-for-profit ADA is the nation's largest dental association, representing 163,000 dentist members. The premier source of oral health information, the ADA has advocated for the public's health and promoted the art and science of dentistry since 1859. The ADA's state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer dental care products. The monthly The Journal of the American Dental Association (JADA) is the ADA's flagship publication and the best-read scientific journal in dentistry. For more information about the ADA, visit For more information on oral health, including prevention, care and treatment of dental disease, visit the ADA's consumer website