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New ADA Book Helps Dentists Market their Practices

“The ADA Practical Guide to Internal Marketing” available as e-book or hard copy

May 12, 2011

Contact Information:
Telephone: 312.440.2806
Email: (Journalists) or Contact ADA (All Others)

CHICAGO, May 12, 2011 - The American Dental Association (ADA) is offering a new guide for dentists interested in growing their practice entitled, "The ADA Practical Guide to Internal Marketing: The Key to Dental Practice Success."

The guide offers a variety of tips to market and grow a dental practice such as cultivating referrals, developing newsletters and Web sites, as well as using social networking resources and search engine optimization. The book also includes information on building relationships between dentists and staff, as well as tips on making sure electronic and print communications abide by the Health Insurance Portability and Accountability Act (HIPAA).

As part of the ADA's continuing initiative to make ADA publications available in a variety of formats, "The ADA Practical Guide to Internal Marketing: The Key to Dental Practice Success," is available for wireless download on the Kindle and Nook for $44.95.

Kindles and Nooks are mobile reading devices that allow readers to download books, magazines and other media for easy and portable reading. Visit Amazon's Web site or the Barnes and Noble's Web site to order the e-book.

The book is also available electronically and in hard-copy through the ADA Catalog online or by calling 1-800-947-4746. The electronic edition is $39.95 for ADA members and $59.95 for non-members. The hard copy edition is $49.95 for ADA members and $74.95 for nonmembers.

About the ADA

The not-for-profit ADA is the nation's largest dental association, representing 162,000 dentist members. The premier source of oral health information, the ADA has advocated for the public's health and promoted the art and science of dentistry since 1859. The ADA's state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer dental care products. The monthly The Journal of the American Dental Association (JADA) is the ADA's flagship publication and the best-read scientific journal in dentistry. For more information about the ADA, visit For more information on oral health, including prevention, care and treatment of dental disease, visit the ADA's consumer website