Colgate and The American Dental Association Partner to Inspire Hispanic Families Nationwide to Create More Smiles by Sharing Them in Real Life and Online During Oral Health Month, June 2017
June 02, 2017
NEW YORK, NY
– Today, the Colgate-Palmolive Company and the American Dental Association (ADA) announce their continued collaboration in support of Colgate’s annual Oral Health Month program with the “Share More Time, Share More Smiles” campaign. Now through June 30, 2017, the awareness effort encourages families to share more time, moments and smiles together on social media using #TimeToSmile. Colgate will donate $1 for every image or video liked, shared or posted using #TimeToSmile to the ADA Foundation’s Give Kids A Smile® program*, which provides free oral health care, education, screening and treatment to underserved children.
Hispanic adults in the U.S. consistently report more untreated cavities than non-Hispanic adults , while children nationwide miss millions of hours of school due to dental disease. Dedicated to the belief that everyone deserves a future they can smile about, Colgate-Palmolive has also created sharable Facebook content to provide information to U.S. Hispanic families about proper oral care, to ultimately improve oral health outcomes.
“Colgate is committed to improving children's oral health around the world,” said Carla Kelly, general manager, U.S. Multicultural Marketing, Colgate-Palmolive. “‘Share More Time, Share More Smiles’ gives us the opportunity to make this happen. As a platform that engages with the entire Hispanic family, we can give parents the tools to adopt healthier oral care habits and encourage more generations of healthy smiles.”
At a grassroots level, beloved TV personality and mother of two Karla Martinez will meet and greet shoppers on Saturday, June 3, 2017 at two Fiesta Mart stores in Houston, TX and share oral health tips in Spanish. The Colgate’s Bright Smiles, Bright Futures® mobile dental van will be also on site to provide free dental screenings and oral health education to children ages three to 12 years old. Colgate products with the ADA Seal of Acceptance will also be provided free of charge to attendees.
"Healthy habits that start in childhood last a lifetime,” said ADA President Dr. Gary Roberts. "Leading by example — brushing for two minutes, twice a day with fluoride toothpaste and visiting a dentist regularly — teaches kids about the importance of dental health and creates fun family memories along the way."
“Share More Time, Share More Smiles” provides bilingual oral health education materials including infographics, children’s activity sheets and other oral care resources on Colgate.com/Sonrisas
. Bilingual videos, articles and downloadable family activities will also be available on the ADA’s site MouthHealthy.org/OralHealthMonth
and via social media on Twitter @SonrisaColgate
(in Spanish) and on the American Dental Association’s Facebook
To learn more about the Colgate and ADA collaboration please visit Colgate.com/Sonrisas
*Between June 1, 2017 and June 30, 2017, Colgate-Palmolive will donate $1.00 to the ADA Foundation’s Give Kids A Smile program, with a minimum donation of $10,000 and a maximum donation of $40,000, for each share/like of the video content or picture that is shared on Facebook, Twitter, Instagram, or Google+ with #TimetoSmile. No purchase required.
1 National Center for Health Statistics. Health, United States, 2013: With Special Feature on Prescription Drugs. Hyattsville, MD: National Center for Health Statistics; 2014 and US Department of Health and Human Services. Oral Health in America: A Report of the Surgeon General. Rockville, MD: US Department of Health and Human Services, National Institute of Dental and Craniofacial Research, National Institutes of Health; 2000.
Oral Health Month Is Supported By:
Colgate-Palmolive is a leading global consumer products company, tightly focused on oral care, personal care, home care and pet nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world, under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom’s of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. For more information about Colgate-Palmolive’s global business, visit the Company’s website at www.Colgate.com. To learn more about Colgate Bright Smiles, Bright Futures®, Colgate’s global oral health education program, please visit http://www.colgatebsbf.com.
About the ADA
The not-for-profit ADA is the nation's largest dental association, representing 161,000 dentist members. The premier source of oral health information, the ADA has advocated for the public's health and promoted the art and science of dentistry since 1859. The ADA's state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer dental care products. The monthly The Journal of the American Dental Association (JADA) is the ADA's flagship publication and the best-read scientific journal in dentistry. For more information about the ADA, visit ADA.org. For more information on oral health, including prevention, care and treatment of dental disease, visit the ADA's consumer website MouthHealthy.org
About Give Kids A Smile®
The ADA Foundation’s Give Kids A Smile program is one of the world’s largest oral health charitable programs. Launched nationally by the American Dental Association in 2003, Give Kids A Smile is an access-to-care endeavor designed to encourage parents, health professionals, and policymakers to address the year-round need for oral health care and education for all children. Each year the Give Kids A Smile program supports approximately 10,000 dentists, 30,000 dental team members, and other community volunteers in providing free oral health care services including exams, fluoride treatments, sealants, fillings, crowns, and extractions, to more than 350,000 children from low-income families across the country. To find out more about Give Kids A Smile, visit www.adafoundation.org/GKAS.