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American Dental Association and CVS Pharmacy® Collaborate to Expand Oral Health Education to Consumers

January 24, 2018

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CHICAGO — The American Dental Association (ADA) and CVS Pharmacy today announced a three-year oral care collaboration to help put millions of Americans on a path to better overall health.

Through this initiative, credible oral health information, including the ADA’s resource to help consumers find a dentist will be more widely accessible to customers at CVS Pharmacy’s 7,900 retail locations nationwide.   

“We are committed to making it easier for our customers to find the right products and expertise to help manage all of their health and wellness needs," said Maly Bernstein, vice president of beauty and personal care at CVS Health. "Our partnership with ADA ensures that our customers have access to the best oral health resources, expertise and assortment of products.”

“This collaboration provides the ADA with a huge platform to send a message about the value of oral health to overall health,” said Joseph P. Crowley, D.D.S., ADA president. “Our aim is to provide all consumers with credible oral care guidance and clinically-validated information about over-the-counter dental health products.”

A core component of the initiative is to give premium in-store and online placement and promotion of dental care products — from mouth rinses, toothbrushes, toothpastes, floss/interdental cleaners and sugar-free gum — that have received the ADA Seal of Acceptance.

Products that earn the Seal have undergone ADA scrutiny, with extensive review of data from clinical and/or laboratory studies to ensure the company's therapeutic claims are legitimate. The ADA Seal program requirements are consistent with current ADA and American National Standards Institute-approved standards.

The CVS/ADA collaboration will also include public awareness and engagement programs, including the ADA Find-A-Dentist online search tool, which allows potential patients to easily find an ADA dentist in their area.

About the ADA

The not-for-profit ADA is the nation's largest dental association, representing 163,000 dentist members. The premier source of oral health information, the ADA has advocated for the public's health and promoted the art and science of dentistry since 1859. The ADA's state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer dental care products. The monthly The Journal of the American Dental Association (JADA) is the ADA's flagship publication and the best-read scientific journal in dentistry. For more information about the ADA, visit For more information on oral health, including prevention, care and treatment of dental disease, visit the ADA's consumer website