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ADA Health Policy Institute Releases Inaugural Dental Industry Report

Annual report introduced as part of new HPI Consulting Services

February 11, 2019

Contact Information:

CHICAGO — The American Dental Association (ADA) Health Policy Institute (HPI) released today its inaugural Annual Dental Industry Report. The report distills findings from HPI data collections to provide insight into the state of the dental industry and market trends, as well as future forecasts.

“The dental industry has entered a ‘new normal’ that is characterized by a growing number of dentists, shifting practice configurations and an evolving patient landscape,” said Marko Vujicic, Ph.D., chief economist and vice president of HPI, in the report’s executive summary.

Key topics covered in the report include dental workforce, dental spending, reimbursement rates, shifts in preventative and diagnostic dental procedures, and case studies on shifting consumer behavior. 

The annual report is an offering from HPI’s new HPI Consulting Services, which provides clients with customized industry research and speaking engagements targeting the dental industry.

The report is available for purchase here. For more information on HPI or to inquire about consulting services, visit

Editor’s Note: Reporters are invited to follow the ADA and HPI on Twitter @AmerDentalAssn and @ADAHPI

About the ADA

The not-for-profit ADA is the nation's largest dental association, representing 163,000 dentist members. The premier source of oral health information, the ADA has advocated for the public's health and promoted the art and science of dentistry since 1859. The ADA's state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer dental care products. The monthly The Journal of the American Dental Association (JADA) is the ADA's flagship publication and the best-read scientific journal in dentistry. For more information about the ADA, visit For more information on oral health, including prevention, care and treatment of dental disease, visit the ADA's consumer website

About the American Dental Association Health Policy Institute
The Health Policy Institute (HPI), a division of the American Dental Association, is a thought leader and trusted source for critical policy knowledge related to the U.S. dental care system. HPI achieves this by generating, synthesizing, and disseminating innovative research on a variety of topics that are relevant to the dental industry, policy makers, health care advocates, and providers. The Institute focuses on health policy reform, access to dental care, the dental workforce, dental care utilization and benefits, dental education, and oral health outcomes. HPI also offers credible, personalized consulting services using its data to provide clients with in-depth insights into the dental economic landscape. For more information about HPI, visit