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Social Media Planning Guide

Learn to Use Social Media in a Way That Makes Sense for Your Practice

American Dental Association

Learn how to use social media in a way that will engage potential and existing patients; make your practice more visible in a growing sea of online information; and protect and further your professional reputation online.

In the ADA Practical Guide to Social Media Planning, First Edition you'll find:

  • Details about how social media impacts business and why it's important to participate
  • Business-focused social media planning tips
  • General best practices that can be applied to efforts on any social media platform
  • Tips about how to manage your professional reputation on social media sites
  • ADA resources to use on social platforms
  • Helpful links for beginners
  • A goal planning worksheet
  • A content calendar template

Download a free sample chapter (PDF)

J054D e-Book

Member: $9.95 / Retail: $14.95