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Ad Council campaign launches

August 14, 2012

By Kelly Soderlund, ADA News staff

Kids’ Healthy Mouths, a public service campaign designed to teach parents, caregivers and children about the importance of oral health, kicks off today nationwide.

The American Dental Association and 35 other groups in the dental community formed the Partnership for Healthy Mouths, Healthy Lives and partnered with the Ad Council to produce this campaign. ADA members and staff were sent an email to today alerting them of the launch.

“Today is an exciting day for oral health,” ADA President William Calnon said. “Through the great work of the Ad Council and the Partnership for Healthy Mouths, Healthy Lives, the nation gets to be exposed to a series of informational messages about the importance of brushing your teeth for two minutes, twice a day. The ADA is proud to be a part of this significant work to prevent tooth decay in our nation’s children.”

The English and Spanish-language TV, radio, print, outdoor and digital PSAs poke fun at the myriad of inane things children spend their time doing and highlight that it only takes two minutes, twice a day to help maintain a healthy mouth and prevent future oral pain.

The Ad Council produces, distributes and promotes public service campaigns on behalf of nonprofit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well-being and strengthening families. The private, nonprofit organization is known for such iconic advertising campaigns as Smokey Bear’s “Only You Can Prevent Forest Fires” and McGruff the Crime Dog’s “Take A Bite Out Of Crime.” These simple messages have been proven to motivate the public to take action.

Members of the Partnership include: Academy of General Dentistry, Alliance of the American Dental Association, American Academy of Oral and Maxillofacial Pathology, American Academy of Pediatric Dentistry, American Academy of Pediatrics, American Academy of Periodontology, American Association for Dental Research, American Association of Endodontists,, American Association of Oral and Maxillofacial Surgeons, American Association of Orthodontists, American Association of Public Health Dentistry, American Association of Women Dentists, American College of Prosthodontists, American Dental Assistants Association, American Dental Association, American Dental Education Association, American Dental Hygienists Association, America’s Dentists Care Foundation, Association of State & Territorial Dental Directors, California Dental Association, Children’s Dental Health Project, Connecticut Coalition for Oral Health, Dental Trade Alliance Foundation, DentaQuest Foundation, Hispanic Dental Association, Maine Dental Access Coalition, Medicaid/SCHIP Dental Association, National Association of Dental Laboratories, National Children’s Oral Health Foundation, National Dental Association, National Network for Oral Health Access, Oral Health America, Organization for Safety, Asepsis and Prevention, Santa Fe Group and the Society of American Indian Dentists.

To learn more about the campaign and to watch the videos, visit