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ADA media spokespersons to live-Tweet Feb. 28 with Sharecare

February 20, 2012

Feb. 28 will herald the ADA’s first Twitter chat, in celebration of February’s National Children’s Dental Health Month.

ADA media spokespersons on pediatric dentistry Dr. Jonathan Shenkin, vice chair of the ADA Council on Communications, and Dr. Mary Hayes will represent the ADA during the Sharecare-hosted Chat-n-Chomp: Kid’s Dental Health, set for 12-2 p.m. EST. Also participating in the Twitter chat is orthodontist Dr. Dante Gonzales, who serves on Sharecare’s editorial advisory board.

During the chat, anyone with a Twitter account who follows the chat at hashtag #CavityFightrs can ask a question of the experts, who then tweet their responses using the ADA’s Twitter account, @AmerDentalAssn.

You don’t have to tweet to follow the chat, only to ask a question. To follow along, log in to your Twitter account and search for the hashtag #CavityFightrs. If you do not have a Twitter account, you can create one for yourself by visiting “”.

Hashtags are used on Twitter to help organize and spread information. Searching Twitter using #CavityFightrs will bring up any and all tweets containing this hashtag, including questions, answers, retweets, mentions, and promotional tweets. All tweets need to have the #CavityFightrs hashtag so participants will easily be able to identify the tweet as part of the Twitter chat.

The ADA’s collaboration with Sharecare is part of outreach efforts to provide credible oral health information directly to the public, raise awareness of the importance of good oral hygiene and regular dental visits and emphasize that oral health is integral to overall health.

According to Sharecare, dental and oral health is one of the most popular sections on the consumer health website. This past January, ADA surpassed 1 million page views and currently, averages 4.5 page views for every unique site visitor. More than 280 active, licensed members have joined and contributed answers to questions posted by the public on since June 2011. Active, licensed members intersted in contributing answers on can find more information at “”.

“Our collaboration with Sharecare and the use of social media channels such as Twitter can exponentially expand the reach of the ADA’s messages to the public,” said W. Carter Brown, chair of the ADA Council on Communications. “When you think of the growing number of people who seek health information online and via social media, it makes perfect sense for the ADA to be active in this arena. Social media is not about talking 'at’ people, it’s about having a dialogue with them and that’s the exactly the purpose of the upcoming Twitter chat.”