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e-mail Print Share launches June 25

June 18, 2012

By Karen Fox, ADA News staff

Consumers may have a limited understanding of oral health care, but they possess a strong desire to find a dentist.


Those were the key findings the ADA captured in a consumer survey related to the launch of, the new consumer website. Designed to gauge awareness of oral health care and oral hygiene, the survey found that when it comes to knowledge of their oral health, consumers’ average score was only 60 percent correct—meaning Americans scored a “D.”

But help is on the way. The ADA unveils Mouth Healthy June 25. is designed to provide patients with timely and credible oral health information on prevention, care and treatment in a highly engaging user experience.

ADA Find-a-Dentist, which is moving from to, provides access to information about members and their practices, including a photo that dentists can upload to the site. ADA Find-a-Dentist will appear on nearly every page of

ADA Find-a-Dentist is undergoing a few changes for the new site, too. For example, there’s an enhanced view of member credentials and contact information that includes social media tools. Consumers can now search for dentists who have posted photos.

Making ADA Find-a-Dentist so readily accessible is giving consumers just what they want. In the recent survey, consumers indicated that finding a dentist was one of the top three most requested features of the new website. Having a current profile on ADA Find-a-Dentist is a great opportunity to help build practice visibility, so members are encouraged to update their profiles soon. To update profiles on ADA Find-a-Dentist, members should visit

In the weeks to come, the ADA will distribute a promotions toolkit with ads, articles and flyers so that constituent and component dental societies can help promote and the enhanced ADA Find-a-Dentist feature.

Once is up and running, dentists are encouraged to go online and enjoy interactive tools on patient education and share its many resources with their patients.