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Social media for dentists: ADA offers new resource in e-book

November 05, 2012

By Jean Williams, ADA News staff

Social media is proving pivotal in how patients find and evaluate dentists. The ADA has published a new e-book to help dentists master their use of social media networks to promote their practices.


“The ADA Practical Guide to Social Media Planning” (J054D) is downloadable in PDF format. It is $9.95 for members and $14.95 for nonmembers.

The first edition guide is a resource that can be useful to both beginner and experienced social media users. The guide provides tutelage on using social media with existing communications and marketing plans. It also includes:

  • details about how social media impacts business and why it’s important to participate;
  • business-focused social media planning tips;
  • general best practices that can be applied to any social media platform;
  • tips about how to manage your professional reputation on social media sites;
  • ADA resources to use on social platforms;
  • helpful links for beginners;
  • a goal planning worksheet;
  • a content calendar template.

To purchase and download a copy of the social media guide, visit or call 800.947.4746 to order.