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Great-West name change

October 15, 2012

Greenwood Village, Colo.—Same trusted company.

Same great services. Just a slightly different name.

Great-West Life & Annuity Insurance Co. and its business segment Great-West Retirement Services announced a name change in October.

The company will now be known as Great-West Financial.

While most financial advisors are generally familiar with the Great-West name, research showed the company had less name recognition among customers and end users, according to a company news release.

“We’ve adopted a 'branded house’ so everything builds on the strength of our Great-West Financial master brand,” said Joe Greene, senior vice president and chief marketing officer for Great-West Financial.

“The clarity of having one brand and one voice with a focused and well-positioned message will help build name recognition and lessen potential confusion among customers.”

Great-West Financial administers and underwrites the ADA-sponsored member insurance plans which include the Term Life, Term Plus (Universal Life), Disability Income Protection, Office Overhead Expense and MedCASH Plans.

It has an A+ rating from the ratings service A.M. Best Co., has been in business since 1891 and has insured ADA member dentists since 1934.

For additional information on the ADA-sponsored member insurance plans, visit the website

More information on Great-West Financial can be found at