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Facebook can market practice

September 17, 2012

By Kelly Soderlund, ADA News staff

San Francisco—You’ve heard of Facebook; maybe your kids are on it or your friends are pressuring you to create a profile. You may even have your own personal page.

But you may not have heard about how Facebook can be used to market your dental practice. Introduction to Facebook Marketing for Your Practice (course 6308) will be presented from 8-10:30 a.m., Friday, Oct. 19 at Annual Session and is a course catered to those who have never used the social networking website or who have very little experience with it.

The course will be presented by Rita Zamora, a consultant and speaker on social media marketing in dentistry.

Ms. Zamora will discuss how advertising and Internet marketing have changed and what it means for dental practices; Facebook marketing guidelines and best practices; and how to grow a patient community on the site.